Buscador de Tesis y publicaciones académicas

How & Why Social Media is Used in B2B Marketing : A qualitative study seen from marketing managers’ perspective

Jensen, Christian · Rebecka, Andersson

The digital landscape is rapidly changing and provides business-to-business companies with new digital tools and channels to conduct their marketing work e.g. social media networks. Business-to-consumer firms have been previously research in the topic of social media and digital marketing. However, there is a lack of r...

Strategic Primer for Digital Marketing

Wendy Lewis

Content Marketing in the ‘Digital Age’: Categories and Performance Measurement

Grünhagen, Marko

Investigation of Categories and Performance Measurement in Content Marketing in the ‘Digital Age'.

Digital marketing from a SME perspective

Haavisto Sari

ENHANCING RURAL TOURISM THROUGH DIGITAL MARKETING: ANALYZING TOURIST BEHAVIOR IN TEMBI TOURISM VILLAGE

Sri Wijiastuti · Darsono · Kurniawati Darmaningrum

Abstract Tourism plays a significant role in Indonesia’s economy, with village-based tourism emerging as an alternative that promotes local culture and economic empowerment. One such destination is Tembi Tourism Village in Yogyakarta, which offers authentic Javanese cultural experiences. However, despite its potential,...

Digital Orientation and Sustainable Business Performance : The Mediating Role of Digital Marketing Strategy

null Ni Made Intan Kusumasari · null Putu Ayu Trisna Febrianty · null Dhea Fitrisia · null Christina Ayu Maha Dewi

Digitalization of marketing is a strategy that can be implemented by wood crafts MSMEs to increase competitiveness and business entry in the current era. This study aims to examine and explain the role of digital marketing strategies in mediating the influence of digital orientation on sustainable business performance....

Propuesta de herramientas y técnicas de Marketing Automation para el sector turístico español

Arjona Blanco, Betsabé Vimary

Tools and methods of marketing automation to optimize digital marketing in the tourism sector of Spain, covering different areas such as analytics, SEO, digital advertising, content marketing, social media, e-mail marketing and mobile marketing.

Revenue Management Digital Marketing Revenue Management Digital Marketing&

Autoría no especificada

AI-based voice assistants for digital marketing

Alex Mari · René Algesheimer

What makes firms great at digital marketing? A qualitative analysis of firms’ digital marketing capabilities.

Lachieze-Rey, Arthur · Dolbec, Pierre-Yann