Buscador de Tesis y publicaciones académicas

Digital Marketing: Strategies, Challenges, and Opportunities in the Digital Technology

Mofeed Mahmoud Wild Ali · Jaime Ortega-Gutierrez

Objectives: This study aims to explore digital marketing strategies, focusing on the integration of various digital tools, including social media, search engine optimization (SEO), content marketing, and data analytics. It also seeks to understand the challenges marketers face in the digital landscape, such as data pri...

Visionary Strategies and Digital Marketing: The Potential of Digital Marketing in Raising Awareness of Hereditary Eye and Retinal Dystrophy

Veronica Marozzo

Digital marketing influence in the Dutch retail industry : Developing a business plan for a digital marketing agency specialized in retail

Brandsma, Audry

Digital marketing is changing the way that retail companies communicate and maintain relationships with their customers. The consumers are at the forefront of dictating how they choose to connect with retail companies. Due to these changes the means to build and maintain relationships with consumers, as well as achieve...

Characteristics of the Digital Marketing using IBM SPSS Statistics

A Asifulla

Digital marketing is the practice of promoting goods and services online by utilizing digital technology, including the internet, handheld devices, search engines, social networking sites, and various other online platforms. Due to the growth of the worldwide web and the widespread use of cellphones and other mo-bile d...

THE ESSENCE OF THE MODERN DIGITAL MARKETING CONCEPT AND ITS ETYMOLOGICAL FEATURES

Dmytro Diachkov · Oleksandr Pleskach · Vladislav Buryk

The article identifies the need to consider the etymological features of digital marketing, the paradigm and conceptual foundations of which were constantly evolving, providing conditions for successful and competitive business positioning. The evolution of the concept of "digital marketing" was determined on the basis...

The Use and Effectiveness of Digital Marketing. Case - Foundation for the Arts and Humanities

Vigandt, Valeriia

In the course of completing this paper, the topic of digital marketing was studied, including such areas as digital marketing in general and its basics, advantages of us-ing digital marketing, digital marketing tools, digital marketing application including planning and implementation, evaluation of a digital marketing...

African American & Hispanic youth vulnerability to target marketing : implications for understanding the effects of digital marketing

Grier, Sonya

"Memo prepared for The Second NPLAN/BMSG Meeting on Digital Media and Marketing to Children for the NPLAN Marketing to Children Learning Community"

THE TENDENCIES OF DEVELOPMENT OF DIGITAL MARKETING TECHNOLOGIES IN GARMENT AND KNITTING ENTERPRISES

Abdulaziz Aliev

The current article concentrates on the tendencies of digital marketing technologies, digitalization and the studies frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies being used in garment and textile e...

Digital Marketing Strategies by Utilizing Google Trend Data Analysis on Increasing the Income of Micro, Small and Medium Enterprises (MSMEs) in Sawang, Aceh Utara

Nanda Ameliany · Nursakinah Ritonga · Muchlis Muchlis · Dedi Feriadi Dedi Feriadi · y 1 más

This research is motivated by the importance of optimizing digital marketing strategies for MSMEs in the digital era, especially in Sawang District, North Aceh. By utilizing Google Trends as a data analysis tool, the research aims to optimize digital[1]based marketing strategies for MSMEs in the region. The research me...

Determining Purchase Decisions: Brand Image and Trust (Marketing Management Literature Review)

M. Ridho Mahaputra · Hapzi Ali · Ridho Rafqi Ilhamalimy

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influen...