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Com a evolução do digital, a capacitação das empresas em marketing digital tornou-se imprescindível para a captação de resultados de negócio. Tornou-se assim pertinente apurar junto dos gestores de topo e gestores de marketing em Portugal, quais as caracteristas e habilitades que as empresas mais procuram nos profissio...
FormaçãoDomínio/Área Científica::Ciências Sociais::Economia e GestãoCompetências -- SkillsDigital marketing
This chapter examines the drivers for the adoption of artificial intelligence (AI) in digital marketing and the challenges that organizations face while implementing AI-based marketing strategies. The chapter begins with an overview of the potential applications connected with using AI in digital marketing, including a...
Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers. The purpose of this research is to (1) identify digital marketing strategies that S...
HF5001-6182economics and businesssocial sciencesBusiness
Penelitian ini mengkaji peran kompetensi bahasa Inggris dan pemanfaatannya dalam strategi digital marketing terhadap kinerja digital marketing pada UMKM di Indonesia di era ekonomi digital. Menggunakan pendekatan kuantitatif dengan desain survei eksplanatori, data dikumpulkan dari 40 responden yang merupakan pemilik at...
Digital marketing is one of the marketing strategies that utilize the internet and information technology to increase reach or impressions. Digital marketing can be said to be able to help suppliers establish relationships with customers to increase a sense of customer loyalty. Digital marketing is often used by severa...
The aim of this study is to create a broad conceptual framework for emerging digital marketing tools and stages. A theoretical-based study of the concept of Digital Marketing and its digital marketing tools was conducted using journal articles, academic resources, books, and reliable internet sources. In light of this...
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand t...
economics and businesssocial sciencesDigital, marketing, customer, home appliances, behaviour
This study discusses the importance of digital marketing integration in the company's strategic management plan. Digital marketing has become a key factor in achieving business goals in the increasingly interconnected digital era. The formulated problems include understanding of digital marketing and its integration be...
9. Industry and infrastructureeconomics and businesssocial sciences
The purpose of this community service is to develop MSMEs in terms of digital marketing and also expand the MSME marketing network. MSME Barokah is one example of MSMEs that need digital marketing assistance. The methods used in community service activities are divided into four stages, namely, surveys, digital marketi...
In this digital age, marketers face a variety of obstacles in addition to numerous opportunities. The use of electronic media by marketers to market their goods or services is known as digital marketing. Attracting customers and enabling them to engage with the company through digital media is the primary goal of digit...
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