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The digital transformation of marketing logistics has become a critical strategic imperative in the contemporary business landscape. This research explores the technological integration, operational mechanisms, and value creation of digital management in marketing logistics. By analyzing emerging technologies such as b...
A case study on interactive digital marketing examined the adequacy of extant policy controls and their underpinning paradigms to constrain the effects of this rapidly emerging practice. Findings were interactive digital marketing is expanding the strategies available to promote products, brands and consumer behaviours...
In the era of globalization and digital transformation, many businesses face challenges in maximizing the potential of digital marketing, including CV. Hayat Handayani, which previously experienced limited market reach and stagnant customer interactions. This situation prompted the need to evaluate the effectiveness of...
This research aims to analyze the digital marketing model of the Indonesian Digital Cellular Operator BYU which is the backbone of the profession in Indonesia and is available in various sectors or industries. ByU is one of the companies that is able to combine two spectrums in their digital marketing through the offic...
Taufiqurrahman Taufiqurrahman · Abdul Azis · Ades Sugita
Community empowerment in the midst of the Covid-19 pandemic, one of which is by introducing the use of digital marketing for MSME players. Digital marketing is a promotional activity and market search through online digital media by utilizing various means such as social networks and online product or service sales pla...
2. Zero hungermedia and communications9. Industry and infrastructuresocial sciences
null Irena Dinar Vania Sasikirana · null Aulia Safira Dewi · null Queena Aurora Khayzuran · null Sabrina Puspa Firdausy · y 1 más
Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Companies must be able to utilize digital platforms and media effectively to reach a wider audience and build closer relationships with consumers. This research aims to identify ef...
Rajiv Gupta · Hari Shankar Shyam · Vidushi Nain · M.Z.A. Yahya · y 1 más
AbstractIn the rapidly evolving educational landscape, private higher education institutions increasingly rely on innovative digital marketing strategies to promote specialized courses, such as those in polymer science. This paper explores the effectiveness of various digital marketing approaches, including search engi...
The emergence of digital economy around the world states that the world changes the established patterns of the economic entities’ functioning and creates new conditions for their further development. Digital technologies have a special impact on the functioning of enterprises in various spheres and sectors of the nati...
With the rapid iteration of information technology, digital marketing has become the core strategy for enterprises to break through growth bottlenecks. Based on a business analysis perspective and in combination with the development trends of modern marketing technologies, this article explores the challenges faced by...
Chairani Putri Pratiwi · Rizka Astari Rahmatika · Rafki Chandra Wibawa · Lorio Purnomo · y 3 más
In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives...
HF5001-61829. Industry and infrastructureeconomics and businesssocial sciences
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