Buscador de Tesis y publicaciones académicas

The Balancing Act: A Study of Journalism, Marketing & Publishing in Digital Content Marketing

Oliveira, Joshua Norman

This study explores how the skillsets of journalists, marketers, and publishers are balanced in digital content marketing, an approach to online advertising that promotes sustained consumption of ads by presenting them as desired media experiences. This exploration is accomplished in two parts. First, by providing a de...

Digital Marketing Agency

, Farooq

Anyone can start an online business but achieving online sales is not everyone’s cup of tea. To reach a maximum number of customers, one must have a team of digital marketing experts or better yet, a partnership with a renowned digital marketing agency. This way, with just a bit of investment, you can just sit and enjo...

Navigating the Digital Frontier of Marketing

Vieira, Valter Afonso · Dalmoro, Marlon · Aguiar, Edvan Cruz · Ferreira, Marcia Christina

In this manuscript, we build upon previous Special Issues in marketing from the Revista de Administração de Empresas (Barcelos & Rossi, 2015; Rossi & Farias, 2006) and the Revista de Administração Contemporânea (Vieira et al., 2023), as well as research that has deepened our understanding of the role of Brazilian schol...

Marketing digital infantil

Pinheiro, Carla Raquel das Neves

O presente trabalho de dissertação tem como objetivo estudar o Marketing Digital Infantil: As Ferramentas Digitais na marca LEGO. No enquadramento teórico, será abordada a evolução do Marketing Digital nas estratégias de marketing das marcas, as especificidades do Marketing Digital Infantil, a importância do papel dos...

The Effect of Consumers' Competence in Using Digital Marketing Tools on Digital Product Perceptions

BALLI, Abdullah

Dijital teknolojilerin gelişmesiyle birlikte dijital pazarlama araçları gelişmiş ve çeşitlenmiştir. Dijital pazarlamanın yaygınlaşması ve dijital pazarlama araçlarının gelişmesi, tüketicilerin fiziksel olarak satın almış oldukları ürünlerden o ürünlerin dijital versiyonlarından faydalanmaya başlamasına doğru evrilmesin...

Digital marketing strategy for Junamajoitus Haukka

Haukka, Alex

This thesis aims to create a digital marketing plan for Junamajoitus Haukka for its seasonal train accommodation business service named Tuuri Train Station. Junamajoitus Haukka has commissioned this thesis to identify digital marketing strategies that would increase the number of guests in the business’ off-peak period...

Implementasi Strategi Digital Marketing pada Segmen B2C untuk Menarik Nasabah

Rahmat Hidayat · Nawawi Ahmad

Every company or business actor has its own way or strategy for running its business in the era of digitalization. The presence of the internet has changed some of the basic rules of marketing in the traditional world to digital marketing. This research aims to determine the implementation of digital marketing strategi...

Role of Digital Marketing Strategies in Promoting Consumerism in Information Technology and Communication Sector: A Case Study of Pakistan Telecommunication Company Limited

Shakir, Ibrahim Noorani, Nazia Abdul Rehman, Ayoub Rehman Jamro, Mudassir Hussein, Munir A. Abbasi

The purpose of the study is to determine the role of digital marketing strategies in promoting consumerism in the IT and communication sectors while considering a case study of Pakistan Telecommunication Company Limited. A survey was conducted from 250 different customers and users of digital media. After gathering dat...

What You Should Know About Digital Marketing?

, Farooq

Anyone can start an online business but achieving online sales is not everyone’s cup of tea. To reach a maximum number of customers, one must have a team of digital marketing experts or better yet, a partnership with a renowned digital marketing agency. This way, with just a bit of investment, you can just sit and enjo...

Customer Relationship Marketing: Digital Marketing and Social Media

Autoría no especificada