Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares

The Effect of Digital Marketing (Digital Marketing in Android Platform) on Brand Awareness on E-Commerce

Diana Novita · Agus Herwanto · Jeni Andriani · Retno Wulansari · y 1 más

Digital marketing is no longer a new thing. This is because the ease of access to existing digital information does not limit marketing. What’s more, there are many digital marketing books and journals that can be used as references. Besides, we are living in digital era where we can access all the information whether...

physical sciences 8. Economic growth engineering and technology nano-technology

• Knowledge E DMCC
• DOI: 10.18502/kss.v9i2.14917

Leer el documento

Artículo 2024 Revisado por pares 1 cita

Penyuluhan Digital Marketing Kepada Anggota Sekolah Pencetak Wirausaha (SPW) Binaan UMKM

Hendro Darmi · Hosanna A. R. Manalu · Vita Samastha · Ahmad Khairi D. H. · y 2 más

This community service aims to provide information and knowledge about how to increase Digital Marketing excellence. Digital marketing is the process of marketing and promoting a brand, product or service which is carried out through digital media and requires an internet network for its activities. Digital marketing i...

economics and business social sciences

• Yayasan Darmaguna Idea Nusantara
• DOI: 10.70001/iaj.v2i3.132

Ver ficha

Other 2024 Revisado por pares

Assessing the Effectiveness of Information Services Marketing at Allameh Tabataba'i University's Central Digital Library

Hosseini, Seiedeh Zeinab · Alipour Hafezi, Mehdi · Momeni, Esmat · Samiei, Mitra

Objective: This study aims to identify the marketing status of the information services provided by the Central Digital Library of Allameh Tabataba'i University using the 7P marketing mix model. To assess the effectiveness of the marketing strategies, a detailed analysis was conducted following this model, which evalua...

social sciences other social sciences FB. Marketing. DD. Academic libraries.

• University of Tehran
• Persian

Artículo 2025 Acceso abierto Revisado por pares 1 cita

Peningkatan Kompetensi Digital Marketing Bagi Siswa SMK Negeri 9 Sebagai Bekal Kewirausahaan di Era Digital

Putri Irmala Sari · Supri Yanto

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi digital marketing siswa SMK Negeri 9 Bandar Lampung sebagai bekal kewirausahaan di era digital. Perubahan pesat dalam dunia bisnis yang didorong oleh teknologi digital memerlukan pemahaman yang mendalam mengenai pemasaran digital, terutama...

social sciences education

• CV. Austronesia Akademika
• DOI: 10.69812/jpn.v2i1.92

Leer el documento

Artículo 2019 Revisado por pares

Digital Marketing: The Next Brand Promotion Paradigm

Rani Sandhya

Digital marketing, or e-marketing, refers to the use of electronic media by marketers to advertise and promote products or services on the market. It is currently the most preferred and is continuously growing at an annual Compound Annual Growth Rate (CAGR) of 40%, as can be seen on many online platforms all over the w...

• Innocon Publishing
• DOI: 10.69478/jitc2019v1n2a02

Ver ficha

Artículo 2019 Acceso abierto Revisado por pares 3 citas

Digital Advertising and the Marketing Mix: A review of current literature and implications for Higher Education Marketers

Chris Huebner

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. As college bound populations shrink, shift and are out priced by some in-state rates, the need to increase higher ed digital marketing budgets will increase, as well. In order to improve marketing effectiveness, practitioners mu...

4. Education economics and business social sciences

• Boston College University Libraries
• DOI: 10.6017/jmche.v1i2.11357

Leer el documento

Artículo 2021 Acceso abierto

Best Digital Marketing Company in Dubai, UAE

Axolon Digital

Axolon Digital is the Best Digital Marketing Company in Dubai, UAE

1. No poverty

• Zenodo
• DOI: 10.5281/zenodo.4572566

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

Impact of Digital Marketing on Buying Behaviour of Consumers in India

Samyak Jain

Abstract Digital marketing has transformed the traditional marketplace by enabling businesses to reach consumers through online platforms such as social media, search engines, and e-commerce websites. This study examines the impact of digital marketing on consumer buying behaviour in India. It explores how digital chan...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem59544

Leer el documento

Artículo 2023 Acceso abierto Revisado por pares 3 citas

PENGARUH PEMASARAN DIGITAL TERHADAP KINERJA UMKM DI KOTA LHOKSEUMAWE DENGAN INOVASI PRODUK SEBAGAI VARIABEL INTERVENING

Muhammad Razie Effendi · Rusydi Abu Bakar · Naufal Bachri

This study examined the effect of digital marketing on marketing performance, and examined the mediating effect of product innovation variable. The sample in this study was 160 entrepreneurs of SME business in Lhokseumawe City who focused on the field of fashion. The analytical tool used is path analysis using the SEM...

9. Industry and infrastructure economics and business social sciences

• LPPM Universitas Malikussaleh
• DOI: 10.29103/j-mind.v7i2.6576

Leer el documento

Artículo 2025 Revisado por pares

Transformasi Manajemen Pemasaran Di Era Digital: Pendekatan Strategis Berbasis Teknologi Dan Perilaku Konsumen Modern

Vina Winda Sari · Bahagia Simatupang · Husnul Zen

The development of digital technology has significantly transformed the marketing landscape, compelling companies to adopt more adaptive, interactive, and data-driven marketing management strategies. This article discusses the transformation of marketing management in the digital era through literature analysis, identi...

economics and business social sciences

• Sekolah Tinggi Ilmu Ekonomi Bina Karya
• DOI: 10.70021/dbp.v4i2.274

Ver ficha