Buscador de Tesis y publicaciones académicas

Digital marketing channels and tools

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

Penerapan Digital Marketing Sebagai Strategi Pemasaran Kopi Shop Teman Nongkrong Dalam Meningkatkan Kualitas Pelanggan

Saipul Anwar Saipul Anwar · Sarah Dhita Aryani

Abstrak— Kafe Shop Teman Nongkrong sendiri merupakan usaha kafe shop dengan memanfaatkan kegiatan pemasaran digital dengan tujuan untuk meningkatkan kualitas pelanggannya. Digital Marketing sendiri merupakan kegiatan pemasaran atau promosi suatu merek/brand/jasa yang dilakukan melalui media digital. Dengan adanya digit...

Marketing and branding in the digital age: new approaches to the promotion of goods and services in the online environment, examples of successful marketing campaigns

Autoría no especificada

In this article, we will look at marketing and branding in the digital age. Recent trends in Internet marketing and new approaches to the promotion of goods and services in the online environment, examples of successful marketing campaigns.

Digital Marketing

Ben Mustapha Yosr

Cette section présente le marketing digital

The study and thought of customers knowledge & satisfaction of adapting digital marketing strategies in a new interactive market scenario

Shipra Jain

In Today's World Marketers are facing with new challenges and opportunities within this digital era. The effect of digital marketing communication on products like clothes, books, fashion accessories, banks, gaming, shopping, fee payment etc. has been done, these digital technologies specifies the environment, actions...

Research on the Optimization of Gen Z's Digital Green Marketing Strategies from the Perspective of Sustainable Consumption

null Tianqig Zhan

With the growing global emphasis on sustainable development, Generation Z (Gen Z), as digital natives, has emerged as a crucial driving force behind sustainable consumption. Digital green marketing, an emerging marketing approach to address environmental protection needs, is increasingly influencing Gen Z's consumption...

Importance of Digital Marketing Services in 2020

Anay Kale

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The use of social media in digital marketing interaction allows brands to receive both positive and neg...

Unveiling Consumer Behavior: Marketing Research Strategies for the Digital Era

Rachmad, Yoesoep Edhie

Rachmad, Yoesoep Edhie. 2020. Unveiling Consumer Behavior: Marketing Research Strategies for the Digital Era. International Journal of Consumer Research, Volume 30, No 1. https://doi.org/10.17605/osf.io/htu8k In the 2020 study "Unveiling Consumer Behavior: Marketing Research Strategies for the Digital Era," published i...

Marketing Academic Digital Library

Jingbo Zhang

Academic digital library should consider applying modern marketing theory as the significant change in resource form and service means in recent years. Marketing in academic digital library can be regarded as a process of understanding, stimulating and meeting the needs of its users. It must satisfy the selected user m...

Marketing in agribusiness: an analysis of digital marketing in strengthening the agricultural sector

Eduarda Farias · Francieli de Fatima Missio · Adilson Luiz Seifert

This course completion work addressed the impact of digital marketing on Brazilian agribusiness, highlighting the growing importance of digital marketing as a vital tool for strengthening the brand, in addition to providing connections between rural producers and other companies. The objective was to analyze how digita...