Buscador de Tesis y publicaciones académicas

Digital marketing an efficient means of promotion

Nikola Pavlović · Marko Savić · Miloš Milanović

The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your compa...

Use of digital marketing in estate agency industry in Malawi

Isaac Matidza · Tao Ping · Chimango Nyasulu

The study aimed at finding out the adoption of digital marketing in estate agency companies in Malawi. The key issue in this study is to check if the companies have embraced the current dominating use of online advertising of the services that they offer to the community they serve through digital marketing. Specifical...

Digital marketing communication education for PKK community in Simpang Kanan Village, Tanggamus Regency

Nelson Nelson · Ade Sandra Dewi · Sodirin Sodirin · Eka Ubaya Taruna Rauf · y 2 más

Digital marketing communication has become essential for home-based businesswomen, particularly those involved in PKK (Family Welfare Empowerment Program). In Simpang Kanan Village, there is a low level of knowledge among PKK members regarding technology, especially digital marketing. Almost all PKK members market thei...

Digital Marketing terhadap Keputusan Pembelian Sepatu Kanky di Shopee pada Gen-Z Garut

Didah Sadidah Diana · null Rohimat Nurhasan · null Husni Muharam

Perkembangan teknologi digital mendorong perubahan perilaku pembelian, terutama di kalangan Gen-Z yang aktif di platform online. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap keputusan pembelian sepatu Kanky di Shopee pada Gen-Z di Garut. Metode yang digunakan adalah kuantitatif asosiati...

Implementation of the Use of Digital Marketing as a Strategy to Improve the Performance of MSMES Assisted by the Kadin City of Bandung with Technopreneurship Character

Sunardi Brahmana · Sri Astuti Pratminingsih

The pandemic has given tremendous pressure and blows on MSME actors. Traditional marketing strategies can no longer be expected. MSME actors need new ways and breakthroughs to deal with this situation. One of the technologies currently developing in the world of marketing is the use of digital technology in marketing,...

Marketing communications in the digital age

Idrysheva Zhazira · Tovma Nataliya · Abisheva Kyz-Zhibek · Murzagulova Meiramkul · y 1 más

In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of digital marketing tools and marketing communications. The empirical pa...

Digital Marketing Adoption in Car Wash MSMEs: A Business Model Canvas Perspective

Nadira · Simandjuntak, Patrick

Micro, Small, and Medium Enterprises (MSMEs) are a critical driver of Indonesia's economic growth, yet many car wash businesses in Jakarta and Tangerang continue to rely on traditional marketing methods that limit customer reach and business expansion. This study explores how digital marketing can support business tran...

Impact of Digital Marketing on Online Drugs and Healthcare Products Sales in Bihar

Ramesh Kumar - · Pragya Jaiswal -

The rapidly growing digital economy necessitates the importance of present marketing practices, as well as a necessary redesign of the marketing prospectus in line with the promising results and commercial requirements of the twenty-first century. In order to understand what drives individuals to purchase medicines and...

An introduction to digital marketing

Niko Lahtinen · Kimmo Pulkka · Heikki Karjaluoto · Joel Mero

Chapter 31: Dynamic Factors Reshaping the Future of AI in Digital Marketing

Autoría no especificada