Buscador de Tesis y publicaciones académicas

Digital Marketing Implementation and Practice

Hashem Aghazadeh · Mozhde Khoshnevis

Optimasi Media Sosial Dalam Memperkuat Personal Branding Bagi Siswa-Siswi SMK Karya Nasional Kab. Kuningan Jawa Barat

Dian Ikha Pramayanti · Evalina Darlin · Badie Uddin · Sopiah Sopiah · y 3 más

Pelatihan digital marketing adalah suatu pendekatan pendidikan yang krusial dalam era digital saat ini. Siswa Sekolah Menengah Kejuruan (SMK) memiliki potensi besar untuk mengembangkan keterampilan dalam bidang ini. Pelatihan digital marketing memberikan pemahaman yang mendalam tentang strategi pemasaran digital, alat,...

Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom

Roberts, Scott D. · Micken, Kathleen S.

Digital offerings represent different challenges for marketers than do traditional goods and services. After reviewing the literature, the authors suggest ways that the marketing of digital goods and services might be better presented to and better understood by students. The well-known four challenges of services mark...

Faith and Clicks Spiritualitas dalam Digital Marketing

Purdianto, A. (Ario) · Ernawati, Fatimah S. (Siska)

Buku referensi yang berjudul Faith and Clicks: Spiritualitas dalam Digital Marketing membahas bagaimana nilai-nilai spiritual dapat diterapkan dalam praktik pemasaran digital modern. Dengan fokus pada etika, integritas, dan keseimbangan antara strategi bisnis dan prinsip spiritual, buku ini mengajak pembaca untuk menja...

Economic Evaluation of Digital Marketing Management AT the Enterprise

Tataryntseva, Y. (Yuliia) · Pushkar, O. (Oleksandr) · Druhova, O. (Olena) · Osypova, S. (Svitlana) · y 2 más

The meaning of the “digital marketing management” concept that takes into account the role of customer impressions and emotional response as prerequisites for activating targeted actions is clarified. It is proved in the paper that one of the most important criteria of digital marketing management effectiveness is the...

STRATEGI DIGITAL MARKETING DALAM EFEKTIVITAS PEMASARAN HOTEL ARIA CENTRA SURABAYA

Andini Putri Ardelia · Fransisca Benedicta Avira Citra Paramita

Digital Marketing menjadi suatu aspek penting dalam industri perhotelan , terutama dalam meningkatkan revenue hotel yang di targetlkan setiap hari nya. Artikel ini disusun berdasarkan pengalaman saya selama mengikuti program MBKM di departemen Sales Marketing Hotel Aria Centra Surabaya. Fokus utama penelitian ini adala...

Augmented reality and virtual reality on digital marketing effectiveness: Basis for manufacturing digital marketing framework

Xi Wang

From the design to the implementation of a digital marketing effectiveness measure

Autoría no especificada

AI Empowered Personalized Digital Advertising Marketing

Tongfei Li

In the digital era, the extensive application of artificial intelligence (AI) is leading the new trend in digital advertising marketing. This paper aims to deeply explore how AI empowers personalized advertising marketing by analyzing big data and intelligent algorithms to achieve more precise and targeted advertising...

Digital marketing: A framework, review and research agenda

P.K. Kannan · Hongshuang “Alice” Li

Abstract We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact. Using the framework we organize the developments and extant resea...