Buscador de Tesis y publicaciones académicas

MARKETING PERFORMANCE DEVELOPMENT: APPLICATION OF THE CONCEPT OF DIGITAL MARKETING AND MARKET ORIENTATION STRATEGY IN THE MSME SECTOR

Ikramuddin Ikramuddin · Faisal Matriadi · Em. Yusuf Iis · Mariyudi Mariyudi

Changes in consumer behavior require companies to rethink their marketing strategies, especially in the digital marketing era. The Covid-19 pandemic has suppressed the marketing performance of MSMEs in a negative direction, so MSMEs need to improve their marketing strategies towards the concept of digital marketing. Th...

Digital Marketing Academy in Thrissur – Your Gateway to a Future in Online Marketing

PS, SAHAL

Discover a Digital marketing academy in Thrissur offering practical learning in SEO, Google Ads, social media, content marketing, analytics, and online advertising to help you build industry-ready digital marketing skills.

Digital Marketing in the Hotel Business

A. V. Baznaeva

Digital technologies are most often used to conduct marketing activities today, so researchers distinguish Digital or digital (interactive) marketing, which allows realizing the set modern tasks in the hotel business. The article examines digital marketing tools and their capabilities.

Digital Marketing in the Agricultural Sector: Opportunities and Transformation

Pardeshi, Rajendrasing

Digital marketing is a modern approach that leverages online technologies, such as computers, smartphones, and digital platforms, to promote products and services. Emerging in the 1990s and gaining significant traction in the global business world by the mid-2010s, digital marketing has become a powerful tool for vario...

Marketing and Digital Transformation: Trends, Challenges and Opportunities

Bohan Zhang

This essay explores the relationship between marketing and digital transformation and analyses the impact, trends, challenges and opportunities of digital transformation on marketing. Firstly, it introduces the concept and characteristics of digital transformation, as well as its impact and significance on marketing. T...

Marketing goes digital

Alan Charlesworth

SEARCH ENGINE OPTIMIZATION – SUB-MODUL KEYWORD PLANNER: DIGITAL MARKETING UNTUK ORGANISASI NIR-LABA

Julisar Julisar · Dicky Supriatna · Ian Nurpatria Suryawan

One of the Tridharma Perguruan Tinggi is to do a dharma called Community Service (PKM). The purpose of PKM activities is to provide training and knowledge possessed by lecturers to the community. Digital Marketing is a science that is developing today in line with advances in information technology. With the developmen...

Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability

Agus Masrianto · Hartoyo Hartoyo · Aida Vitayala S. Hubeis · Nur Hasanah

The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company’s information or services. The ability of a company to plan, implement, and manage digital marketing to increase its competitiveness in the eye...

Digital Marketing Plan Case: HEMMI Kodit

Hemmilä, Anni

This is a product-based thesis that was made for a small Finnish company HEMMI Kodit. HEMMI Kodit provides assessibility products and consultations in Lahti region in Southern Finland. It is a new company that wants to start digital marketing to gain more visibility and foothold in the market.The goal of the thesis was...

DIGITAL MARKETING UNTUK PEMASARAN LAYANAN PERPUSTAKAAN

Miftha Khulzannah · Ahmad Zukhri Siregar

Latar belakang: Penelitian ini menganalisis pemanfaatan digital marketing untuk meningkatkan layanan perpustakaan dengan menggunakan pendekatan kualitatif dan literature review. Tujuan: Mengetahui teknik-teknik digital marketing yang dapat diimplementasikan untuk pemasaran layanan perpustakaan dengan pendekatan kualita...