Buscador de Tesis y publicaciones académicas

Transformation from Traditional to Digital Marketing Communications: A Case Study on Parle-G Brand

Soma S Roy · Mithun Nandy

This article has been positioned as a research case. The objective of this study is to capture the journey of Parle-G, a household biscuit brand of India from traditional to digital mode of marketing communication. Four decades i.e. 1982 to 2021 marketing communication journey of Parle-G has been reviewed in this case...

Penerapan Digital Marketing Multichannel untuk Pemasaran Program Studi Sistem Informasi

Vania Valentina Pandora · Yenni M Djajalaksana

The digital era has driven the development of marketing at light speed. Conventional marketing has begun to transform into online marketing platforms or commonly referred to as digital marketing. An Information System Study Program at a Private University located in Bandung city, Indonesia implemented an increase the i...

Data for Digital Marketing Analytics

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Enhancing Digital Marketing Strategies Using Artificial Intelligence: An Applied Case Study

null Sabria AbdulGader Ali Elmusrati · null Waled Milad Abulgasem AlAshheb · null Salma Ayad Kaal

In light of the rapid digital transformation and increasing market competition, it has become essential to adopt more effective and intelligent digital marketing strategies. This study aims to explore the role of artificial intelligence (AI) in enhancing digital marketing strategies through an applied case study of a c...

Digitalisation Impacting Marketing Strategies and Practices

Sunanda Jaiwant Vincent

Digitalization through social media and the internet has altered the way marketers market their offerings and attract their customers and also the way consumers act, attend, buy and use the offerings and communications of the companies. Digitalization have revolutionized the marketing arena giving the organisations hor...

The Effect of Digital Marketing and Knowledge Management on the Marketing Sustainability of MSMEs in Indonesia

Atika Atika

This research explores the impact of Digital Marketing and Knowledge Management on the Marketing Sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Through empirical analysis, the study reveals significant and positive relationships between both Digital Marketing and Knowledge Management and M...

Research on the Training Mode of Digital Marketing Talents in Vocational College Based on Professional Group Construction

Xizi Li

With the rapid development of the digital economy, the demand for digital marketing talents is growing day by day. As an important base for training applied talents, vocational colleges and universities need to keep up with the development trend of The Times and conduct in-depth discussions on the training of digital m...

Implementation of Digital Marketing and Business Strategy

Siti Komariah

Technological developments in the Industry 4.0 era have encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies in carrying out their business activities. This study aims to analyze how digital marketing strategies can increase consumer loyalty to MSMEs, especially through the use...

Dijital pazarlama kanallarının kullanımının X, Y, Z kuşaklarına göre farklılaşması

Ozan Karaarslan · Ramazan Nacar

Marketing has undergone a significant transformation and must adapt to every age. In a digitalized world, the digitalization of marketing has become inevitable. Digital Marketing has become increasingly important for companies. This study focuses on determining whether Digital Marketing channels create a significant di...

Pentingnya Penerapan Digital Marketing Dalam Proses Memajukan UMKM Di Daerah Jakarta Selatan

null Sri Astuti · null Bela Hemalia Putri · null Firli Agustini · null Indratni Khair

In an increasingly advanced world, technology can be realized by micro, small and medium business entities (MSMEs). One of the marketing media that is currently in great demand by MSMEs to support sales and promotions is digital marketing. This progress is considered very useful as a business marketing strategy which i...