Buscador de Tesis y publicaciones académicas

Analysis of the Influence of Green Marketing, Consumer Attitudes, Digital Marketing on Customer Loyalty with Customer Satisfaction as an Intervening Variable

Dyah Setyowati · Sri Antariksa

The purpose of this study was to determine the variables that make customers feel satisfied and loyal to Local Franchise Restaurants in Indonesia. The variables studied were Green Marketing, Consumer Attitude, Digital Marketing, Customer Loyalty and Customer Satisfaction as an Intervening Variable. The sample of this s...

The Role of Digital Marketing in International Marketing

Etrie Septiani Lubis · Slamet Widodo

This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data...

Digital Marketing Strategy and Consumer Behavior: A case study of E-Commerce Businesses

Muhammad Fatkhurohman Albashori · Sri Wahyuning · Himawan Agung Nugroho

In an era of rapid technological advancement, digital marketing has emerged as an important strategy for businesses, especially in the e-commerce sector. This research investigates the relationship between digital marketing strategies and consumer behavior in e-commerce businesses. Through a case study approach, this r...

Pendampingan Digital Marketing Sebagai Strategi Pemasaran UMKM Bawang Goreng Murni

Wildan Jovian Wahyu Tyas Saputra, R. Yuniadi Rusdianto

Pure fried onion MSMEs are one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This MSME is engaged in food made from shallots. The difficulty of understanding how to use digital marketing causes Bawang Goreng Murni business to be limited to only doing word-of-mouth marketing. Therefor...

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Background Digital technologies are important touchpoints to stimulate marketing audiences. In the field of social marketing, digital marketing is considered important, but has been mainly used to raise awareness of social causes. Focus of the Article This paper considers the conceptualization of a model to conduct the...

EXPLORING THE SUSTAINABILITY OF SMES BUSINESS THROUGH DIGITAL MARKETING IN SAN PABLO CITY, LAGUNA

Mary Jean Paulete S. Larona

Small and Medium-sized Enterprises (SMEs) in San Pablo City Laguna are pivotal to the local economy, yet they often struggle with adopting sustainable practices due to limited resources. This research investigates the potential of digital marketing as a tool for enhancing the sustainability of these SMEs. The primary a...

Digital Marketing Analysis of Shoppe Live as a Marketing Strategy for Online Business Murah Jaya Store of Probolinggo (Digital Marketing Analysis of Shoppe Live as a Strategy Online Business Murah Jaya Store of Probolinggo)

Autoría no especificada

DIGITAL MARKETING AND PRODUCT BRANDING IN TOASTED BREAD MSMES PLAYERS

Harmiaty Bahar

In the growing digital era rapidly, many MSMEs, including toast MSMEs in Kendari City, are facing challenges in implementing effective digital marketing strategies to build and strengthen their product branding. This study aims to analyze implementation digital marketing in increasing brand awareness and sales toasted...

Luxury Brand Prada's Digital Multinational Marketing Strategy in China

Muhan Chen

With the gradual popularity and rapid development of digital media, many luxury brands have started to adapt to transnational digital media platforms in order to strengthen their connection with international consumers. The cultural background and complex consumer composition of different countries bring new opportunit...

Digital Marketing Theories: From Gimmicks to Loyalty

Yoesoep Edhie Rachmad

“Digital Marketing Theories: From Gimmicks to Loyalty" is a comprehensive guide that explores a range of innovative marketing theories designed to help businesses navigate the complexities of the modern marketplace. This book delves into ten distinct theories, each offering unique strategies and practical applications...