Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares 1 cita

Business Going Concern: Encourage and Raise the Competitiveness of Small Businesses Through Digital Marketing Strategies

Juanim · Muhammad Iqbal Baihaqi

Small businesses face challenges in maintaining going concern, especially amid today’s disruptive era. An innovative digital marketing mix strategy is key to building competitive advantage and enhancing marketing performance. This study examines how small businesses adapt to complex environments. Findings show that a m...

HF5001-6182 economics and business social sciences Business

• Faculty of Economics, Universitas Sriwijaya
• DOI: 10.29259/sijdeb.v9i1.37-56

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Artículo 2025 Acceso abierto Revisado por pares

Organizational Performance through Digital Marketing: Evidence from Pakistani Small and Medium Enterprises

Zargham Ullah Khan · Rashid Mahmood Munir · Arslan Shahid

This research examines how digital marketing strategies influence the organizational display of SME’s in the Punjab, Pakistan. The data was collected from small and medium-sized managers across multiple sectors in the province. The analysis focuses on three primary digital marketing strategies, including social media,...

economics and business social sciences

• Humanity Only - HO
• English
• DOI: 10.31703/gmsr.2025(x-iii).02

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Artículo 2024 Acceso abierto Revisado por pares

URGENSI DIGITAL MARKETING PADA UMKM MENURUT PERSPEKTIF EKONOMI ISLAM (STUDI KASUS UMKM KELURAHAN BABAKAN)

Sahar Sahar · null Laili Hurriati · null Muhammad Habibullah Aminy · null Lale Ajeng Khalifatun Wardani · y 1 más

This study aims to describe the digital marketing strategy used by UMKM actors in Babakan Village in maintaining and increasing their business profits in accordance with the perspective of Islamic Economics. This study uses a qualitative descriptive approach. Data collection methods are Observation, unstructured interv...

economics and business social sciences

• Universitas Islam Al-Azhar
• DOI: 10.47885/kompetitif.v10i2.28

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Artículo 2024 Acceso abierto Revisado por pares

Development of a Digital Marketing System to Improve Marketing and Sales of MSME Products in Kepudibener Village through Social Media

null Titik Khotiah · null Evi Dwi Kartikasari · null Muhammad Nurul Huda · null Abdul Rohman

. Digital marketing aims to attract consumers and potential consumers quickly. The acceptance of technology and the internet in society is very broad, so it is not surprising that digital marketing activities are the main choice by companies. Companies compete with each other to create interesting content to be display...

media and communications social sciences 1. No poverty

• CV Kampus Akademik Publising
• DOI: 10.61722/japm.v2i4.2360

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Other 2026 Acceso abierto

Lakshya Digital Marketer - New Delhi Marketing Agency

Lakshya kashyap

Welcome to Lakshya Digital Marketer — your trusted digital marketing partner based in New Delhi, India.We are a full-service digital marketing agency dedicated to helping businesses of all sizes establish a powerful online presence. Whether you are a startup, small business, or an established brand, we have the right s...

• Zenodo

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Tesis de maestría 2024

Marketing digital Religioso: Cómo trabajar el marketing en las iglesias?

Kelly Sanchez, Gerson Yael

Kelly Sanchez, Gerson Yael; director de proyecto: Oliver González, Ana Belén

humanities and the arts philosophy, ethics and religion

• Spain
• Spanish; Castilian

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Publication 2026 Acceso abierto

THE IMPORTANCE OF DIGITAL MARKETING IN MODERN BUSINESS DEVELOPMENT

Rajabova, Dilbar

This article examines the importance of digital marketing in modern business development. The study analyzes how digital marketing tools such as social media, search engines, and online advertising influence business growth and competitiveness. The research highlights that the effective use of digital marketing enables...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.19211952

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Artículo 2024 Acceso abierto Revisado por pares

The Influence Of Digital Marketing Implementation On Improving Management Accounting Performance In Retail Companies In Surakarta

Ramadhian Agus Triono Sudalyo Rama · null Nurita Elfani Prasetyaningrum

This study aimed to analyze the influence of digital marketing implementation on improving management accounting performance in retail companies in Surakarta. Data were collected through questionnaires distributed to 98 retail companies in Surakarta. The results of multiple linear regression analysis showed that the im...

economics and business social sciences

• CV. Hei Publishing Indonesia
• DOI: 10.70076/simj.v1i2.31

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Capítulo de libro 2021 Revisado por pares 1 cita

Customer acquisition: digital brand communications

Marjolein Visser · Martin Kloos

The customer acquisition process is comprised of defining target markets and acquiring new customers. This chapter describes the role of Digital Marketing communication in branding. The chapter discusses the Digital Marketing communications funnel, the long-term and short-term communications objectives and the formulat...

media and communications social sciences

• Routledge
• English
• DOI: 10.4324/9781003203650-5

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Artículo 2024 Revisado por pares

WordPress - an essential tool for digital marketing

Kocaleva, Mirjana · Zlatanovska, Biljana · Miteva, Marija

Digital marketing, driven by the increasing use of the internet and digital technologies, has transformed the way businesses promote their products and services. With the growing importance of online presence in the modern marketplace, digital marketing strategies have become crucial for businesses of all sizes. This p...

Computer and information sciences 330

• Former Yugoslav Republic of Macedonia
• English

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