Buscador de Tesis y publicaciones académicas

Inovasi Strategi Pemasaran Berbasis Digital untuk Meningkatkan Daya Saing Perusahaan

null Grace Yulianti · null Sigit Pramono · null Seger Santoso

Digital transformation has encouraged companies to adopt innovation in digital-based marketing strategies to increase competitiveness in an increasingly competitive and dynamic business era. This study examines in depth the role of innovation in digital marketing strategies, including the use of search engine optimizat...

Influencer Marketing

Wilson Ozuem · Michelle Willis

Digital Transformation in Business Marketing of SMEs in Celuk Village, Gianyar, Bali

Ni Putu Ari Krismajayanti · Made Ratih Nurmalasari · Putu Putri Prawitasari · Ida Ayu Putu Megawati

Purpose: The aim of the research paper is to provide education and direct practice with SMEs in Celuk Village, Sukawati. Simple digital marketing by using Linktree. An application that integrates all platforms owned by business actors. Method: The study aims to enhance SMEs knowledge and abilities in product marketing...

Digital e-business: business model canvas for marketing expansion feasibility in hydroponic farm

S Fathin · R Noviana

Abstract Hydroponic is an agricultural system without using soil as a planting medium. The existence of vegetable production at hydroponic farms, which has yet to be absorbed by the market, and the increase in household consumers is an opportunity to maximize the potential in marketing products to reach the B2C (Busine...

Estrategias de Marketing digital en el Sector Hotelero en la Ciudad de Paipa

Mejía Gómez

El trabajo analiza las estrategias de marketing digital en el sector hotelero de Paipa, destacando la necesidad de innovar y adaptarse a un mercado en constante evolución. Se propone la implementación de tecnologías avanzadas, como inteligencia artificial y chatbots, para optimizar las estrategias de marketing y mejora...

IMPROVEMENT OF MARKETING MANAGEMENT AT INDUSTRIAL ENTERPRISES IN THE CONTEXT OF THE DIGITAL ECONOMY

Kamilov Dilshod Tuychi ugli

This article examines the theoretical and methodological foundations for improving marketing management in industrial enterprises under the conditions of the digital economy. The influence of digital transformation processes on marketing activities, the effectiveness of using modern digital tools, and the optimization...

The Impact of Digital Marketing Channels on Consumer Buying Decision

Noor Aslinda Abu Seman · Vicneswaran Segar

Recent reports show how Malaysians are increasingly turning to digital channels for purchasing and making decisions. However, some issues that arise in different digital marketing channels, including email marketing, search engine marketing, and social media marketing, can lead to negative consequences such as email ov...

SEO in Digital Marketing

A Muthumeena · J Jeffrey Boopathy

This paper explains about the role of Search Engine Optimisation (SEO) in digital marketing. This paper breaks the thought of people that the digital marketing simply means marketing which is done through online websites like Flipkart, Snapdeal etc. It proves that marketing has a wide scope and is just isn’t about meet...

DIGITAL MARKETING STRATEGIES AND BUSINESS CONTINUITY: A NARRATIVE REVIEW OF SALES PERFORMANCE OUTCOMES IN UNITED ARAB EMIRATES-BASED ORGANISATIONS

Sylia Ben

Digital marketing has become a central mechanism through which organizations in the United Arab Emirates (UAE) sustain sales performance and preserve operational continuity in a market characterised by high internet penetration, a digitally literate and culturally diverse consumer base, and rapid technological change....

Current Trends in Digital Marketing

Dr. Thagapillai L

Digital marketing has emerged as one of the most dynamic and influential domains in the modern business environment. Rapid advancements in digital technologies, widespread internet penetration, and the growing use of smartphones and social media platforms have transformed the way organizations communicate with customer...