Buscador de Tesis y publicaciones académicas

Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era

Yuni Pambreni · Hadi Wijaya · Dwi Rachmawati

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variabl...

Qualitative Study to Propose Digital Marketing based on Customer experience: Considering Grounded theory (GT)

Hamid Alizadeh · Mina Khorramabadi · Hamid Saberian · Mohammadreza Keramati

The paper aims to analyze the potential of Qualitative Study to Propose Digital Marketing in the hospitality industry, with appropriate emphasis on Customer experience. In addition, the study offers valuable insights and guidance for effectively implementing Digital Marketing in marketing strategies. In-depth interview...

An Study On Purchase Of Car By Digital Marketing With Reference To Chennai

Ramshankar .S · Dr. Arumugam .R

Digital marketing is the paramount importance for buying dream cars in online now a days. More number of Digital marketing tools are available for each business to choose from based on their preference. In the current scenario digital marketing tools are at the apex of marketing, which is a deconstruction of the tradit...

Peran Innovation dalam Memoderasi Pengaruh Digital Marketing Content terhadap Marketing Performance Gula Nipah Sabuai

Dzikri Ramadhan · Ibnu Khajar

This study aims to analyze the effect of Digital Marketing Content on Marketing Performance and examine the moderating role of Innovation in the MSME product of Gula Nipah Sabuai. This research employed a quantitative explanatory approach using purposive sampling techniques involving 100 consumers of Gula Nipah Sabuai...

Edukasi Digital Marketing Untuk Mendukung UMKM Bertumbuh Di Era Pandemi Covid-19

Irfandy Thalib · Rezty Amalia Araz · Kiki Resky Ramdhani Sucipto · Yogi Hady Afrizal · y 1 más

Kegiatan pengabdian kepada masyarakat yang akan dilaksanakan berupa edukasi kepada masyarakat melalui kegiatan pelatihan digital marketing untuk UMKM yang masih awam terhadap digital marketing. Digital marketing adalah sesuatu yang sangat mendesak bagi setiap pelaku UMKM gunakan untuk. Oleh karena itu, untuk ikut andil...

DIGITAL MARKETING AND MARKET ENTRY AGILITY ON THE MARKETING PERFORMANCE OF PONTIANAK CULINARY MSMES

Ariadi Ariadi · Mahlia Muis · Cokki Cokki

This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnair...

Digital Marketing

Mohammad Osman Gani · Anisur Rahman Faroque

The current innovation of marketing embraces digital platforms. Digital marketing has become the successor to the economic development of many countries. This chapter intends to depict how to harness the power of digital marketing strategies as a driver of marketing activities. This chapter will navigate and provide an...

Digital-Marketing software on GitHub

Autoría no especificada

DIGITAL MARKETING TOOLS

Autoría no especificada

В статье раскрывается понятие цифрового маркетинга. Формулируются основные отличия цифрового маркетинга от классического маркетинга. Описываются свойства инструментов цифрового маркетинга и их особенности. Дается оценка противоправных аспектов применения инструментов цифрового маркетинга. The article reveals the concep...

Enfrentando Dificuldades em PMES Culinárias: Desempenho Inovador e Marketing Digital como Mediadores

Zakiyah Zahara · Muslimin Muslimin · Ira Santi · Farid Farid

Este estudo investiga a interação entre o marketing empresarial, o marketing digital, o desempenho da inovação e os resultados de marketing nas PMEs culinárias de Palu. Empregando uma abordagem quantitativa e amostragem intencional, 5830 PMEs foram pesquisadas por meio de questionários entre agosto e setembro de 2021....