Buscador de Tesis y publicaciones académicas

Marketing Syariah sebagai Alternatif Pemasaran Berkelanjutan di Era Digital

null Helisia Krisdayanti · null Fakhrina · null Amirah Andika Rifdayanti · null Safira Elfadhilah

Islamic marketing as an alternative approach to sustainable marketing in the digital era offers a framework that not only prioritizes profit but also emphasizes ethical values, justice, and long-term sustainability in every business activity. Within the context of digital transformation, Islamic marketing leverages tec...

Markkinoinnin kehittäminen pienyritykselle: digitaalinen markkinointi yritykselle

Kivijärvi, Santtu

Opinnäytetyössä käsiteltiin digitaalista markkinointia ja kerättiin siitä tietoa. Tavoitteena oli tuoda toimeksiantajalle vinkkejä ja kerätä tietoa digitaalisesta markkinoinnista ja sen hyödyntämisestä toimeksiantajan yrityksestä. Toimeksiantajana toimi MaRou niminen käsityöyritys. Digitaalinen markkinointi on yksi mar...

Optimalisasi Strategi Digital Marketing Menggunakan Algoritma Machine Learning untuk Meningkatkan Engagement Pelanggan

Rian Mohamad Said

Perkembangan teknologi digital dan kecerdasan buatan telah membuka peluang baru bagi perusahaan dalam mengoptimalkan strategi pemasaran mereka, khususnya melalui digital marketing. Salah satu teknologi yang dapat meningkatkan efektivitas digital marketing adalah algoritma machine learning. Penelitian ini bertujuan untu...

Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs

Ilham Asta Pangestu · Rusdi Hidayat Nugroho

This journal discusses digital marketing strategies that can enhance the brand equity of micro, small, and medium enterprises (SMEs) on Sandangs platform. In this ever-evolving digital era, SMEs must adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marke...

Brand Strategy in the Digital Society:

Yukihiko Kubota

Marketing digital como ferramenta da qualidade

Martins, Manoelli Cristine Rosa San

Resumo : O marketing é essencial para um bom desempenho das organizações, atuando como ferramenta da qualidade. O marketing digital uma vertente do marketing tradicional pode proporcionar inúmeras vantagens para as pequenas empresas, um dos motivos principais é o baixo custo de divulgação. O presente trabalho procurou...

Empowering MSMEs clay and doll products: Navigating digital marketing challenges in the digitization era

Muhammad Iqbal Fasa · Heni Noviarita · Leny Indahsari

The digitization era is compelling UMKM clay and doll products in the Waru sub-district, Sidoarjo Regency, to transition from traditional to digital marketing strategies. However, they encounter challenges in digital marketing due to a lack of e-commerce knowledge. To tackle this issue, community engagement activities...

Impact of Digital Marketing on the Customer Perecptions Related to Brand

Shaina Bano Rangrez

Abstract: The introduction of digital marketing has fundamentally changed consumer views by revolutionising how firms interact with consumers. This study examines how consumer views of brands are impacted by digital marketing, with a particular emphasis on important components including brand awareness, brand loyalty,...

AI Introduction Training For Umkm In Srengseng Sawah Village To Enhance Digital Marketing

Waskita Cahya · Filda Angellia · Astrid Silvanie · Ari Kurniawan · y 3 más

UMKM in Srengseng Sawah Village face significant challenges in digital marketing, particularly in leveraging Artificial Intelligence (AI) to optimize their strategies. Many UMKM still rely on conventional methods, lacking the knowledge and tools to harness AI for market analysis, customer engagement, and automated mark...

Meningkatkan Kesadaran Masyarakat Mengenai Pemanfaatan Teknologi Dalam Pemasaran Di UMKM Kelurahan Tanggung Kota Blitar

null Sugeng Purwanto · null Mulik Khabibah

Digital marketing, which is the use of the internet and information technology in marketing, has experienced rapid growth along with the widespread use of the internet. Even, there are still a few MSME actors, especially in the Responsibility sub-district, who understand the optimal use of digital marketing. The Partic...