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Xuan Lan Pham · Phuong Minh Binh Nguyen · Giang Nu To Truong
As one of the most recent forms of marketing, digital marketing has emerged as the fastest-growing sector of the industry. A large number of academic studies have been published on different aspects of this field. The main objectives of this paper are to illustrate the evolution of the marketing field, examine the rese...
Today's digital marketing is undergoing significant changes due to digital transformation. The article explores the key trends shaping the modern digital marketing paradigm, including process automation, content personalization, the use of big data, as well as the latest digital technologies such as VR and AR, artifici...
Over the past decade, digital marketing has become essential to an organization's market-ing strategy. As a leader in the luxury market, Burberry's digital marketing is the core part of its operation. It has successfully adopted digital marketing strategies to attract the younger generation. As a form of online marketi...
The article explores the essence of digital marketing and analyzes the key tools for its implementation in the modern conditions of digitalization of the economy. Scientific approaches to the interpretation of the concept of "digital marketing" are summarized, which made it possible to form an integrated definition as...
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as...
9. Industry and infrastructureeconomics and businesssocial sciences
The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this artic...
economics and businesssocial sciences1. No poverty3. Good health
An assessment of digital marketing management in the work of companies was carried out – namely, the compliance of internal resources with the mechanisms of digital transformation in marketing. The approach to the digital transformation of marketing systems and the principles of digital marketing management are conside...
digital marketing management techniquesmarketing systemeconomics and businesssocial sciences
Abstract Digital marketing is becoming the dominant marketing communication method for companies and consumers around the world. The reason for this is due to the real time communication advantages that make it an effective marketing method. The aim of this chapter is to focus on how digital marketing relates to social...
economics and businesssocial sciences8. Economic growth
This study investigates the interplay between entrepreneurial marketing, digital marketing, innovation performance, and marketing outcomes in the culinary SMEs (small and medium enterprises) in Palu, Indonesia. Employing a quantitative approach and purposive sampling, 5830 SMEs were surveyed via questionnaires between...
Desempenho de marketingPMEseconomics and businesssocial sciences
Mohammad Hamim Sultoni · Sudarmiatin Sudarmiatin · Agus Hermawan · Sopiah Sopiah
This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM)....
Heconomics and businesssocial sciencesManagement. Industrial management
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