Buscador de Tesis y publicaciones académicas

Leveraging Campaigns through Digital Marketing Using PESO Model: A Study on Indonesian Digital Banks

Evan Hansefri · Yohanes Michael Christanto

This study explores how Indonesian digital banks leverage digital marketing campaigns using the PESO model—including Paid, Earned, Shared, and Owned media—to compete in a rapidly evolving financial landscape. Digital banks, born from industry shifts toward full digitalization and supported by regulatory frameworks, req...

Digital Marketing melalui Instagram Dalam Membangun Jalur Pelanggan Pada Rumah Impi Kreatif Di Kota Makassar

Andi Caezar To Tadampali

Digital Marketing menjadi alat penetrasi pasar yang sangat diperlukan bagi pengusaha atau perusahaan diera digitalisasi saat ini untuk menjangkau calon pelanggan secara luas. Media sosial khususnya instagram merupakan salah satu alat penerapan strategi digital marketing yang sangat populer dan sangat sesuai untuk memba...

Strategi Pemasaran Digital untuk Meningkatkan Jumlah Nasabah Tabungan SIMPEL Sesuai Etika Syariah (Studi Kasus pada Bank Muamalat Indonesia Cabang Pembantu Payakumbuh)

Khairina Khairina

Research on marketing strategies in the Islamic banking sector has become a focus in various previous studies; however, research that specifically discusses the gap in the use of digital marketing to increase the number of Simpanan Pelajar (SimPel) savings customers remains limited. This study aims to analyze digital m...

Optimalisasi Digital Marketing melalui Peran Penting Social Media Monitoring

Alvian Alrasid Ajibulloh

Pelaku usaha semakin paham tentang digital marketing sehingga berlomba-lomba dalam membuat content digital marketing yang kreatif dan menarik. Akan tetapi untuk sebagian pelaku usaha kurang paham dalam monitoring konten tersebut, oleh karena itu kurang maksimal dalam menjalankan digital marketing. Berdasarkan kondisi t...

IMPACT OF METAVERSE ECOSYSTEM ON DIGITAL MARKETING

Seybold Report

ABSTRACTThe purpose of this review paper is to analyze the marketing ecosystem in the metaversewith a special focus on the practices and opportunities of digital marketing in a threedimensional business environment. Metaverse can be seen as a new marketing ecosystemthat will transform the entire marketing industry from...

Digital Marketing for Business Growth

Tiwari, Jyoti Krishna kumar · Singh, Dr. Sonam Arvind

Abstract: Digital marketing has become an indispensable tool for driving business growth in the modern era. This abstract explores the key strategies and components of digital marketing that businesses can harness to expand their reach, engage their target audience, and ultimately achieve their growth objectives. From...

DIGISAM: A Multi-Channel DIGITAL Marketing Efficiency Model for Export Oriented Firms (Evidence From China AND Implications for Uzbekistan)

Burxon o'g'li , Baqoyev Sunnatillo

Digital marketing is the most important contributor to export competitiveness, however most of the current measurement methods consider channels in isolation only and miss the synergies effect between platforms. This leads to an informational void for export-oriented firms that need a cohesive, data informed approach t...

Social Media Analytics for Digital Marketing

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

Sport marketing in the digital age

Alan Seymour · Paul Blakey

The Impact of Digital Products and Artificial Intelligence on Sustainable Marketing Methods

Shoaib Abdul Basit · Behrooz Gharleghi · Awais ur Rehman · Poh Kiong Tee · y 2 más

In this paper we try to shed lights on the impact of digital products and artificial intelligence on the marketing methods in the manufacturing and service sectors in Germany. Digital products have revolutionized marketing methods by providing various tools and platforms such as social media advertising, data analytics...