Buscador de Tesis y publicaciones académicas

Influencer Marketing in the Digital Ecosystem

Albérico Travassos Rosário · Paula Rosa Lopes · Filipe Sales Rosário

Influencer marketing is a marketing strategy used in the digital ecosystem to promote products or services through influencers or influential people in the digital environment. These influencers can be celebrities, experts on a particular subject, or simply people with a large follower base on social media. Thus, influ...

Unhealthy Food and Beverage Marketing to Children in the Digital Age: Global Research and Policy Challenges and Priorities

Emma, Boyland · Kathryn, Backholer · Monique, Potvin Kent · Marie A, Bragg · y 3 más

Food and nonalcoholic beverage marketing is implicated in poor diet and obesity in children. The rapid growth and proliferation of digital marketing has resulted in dramatic changes to advertising practices and children's exposure. The constantly evolving and data-driven nature of digital food marketing presents substa...

Recent developments in the use of digital marketing to promote tourist attractions

Shitij Goyal · Kollathur Sudheer · Pratima Pandey · Uttam Chakraborty · y 2 más

In recent years, the tourism sector has seen substantial development, with digital marketing emerging as an important aspect that affects the promotion of tourist attractions. As technology advances, the tourist industry will be forced to adjust to the ever-changing world of online platforms. The objective of the study...

Marketing Digital

López Cárdenas, Marina

[ES] Actualmente, estamos sumergidos en la era tecnológica, la cual está muy marcada por el uso del Internet. Internet se utiliza a todas horas, todos los días, por miles de millones de personas, en todas partes del mundo y, en diferentes tipos de dispositivos. De este modo, el marketing digital seguirá creciendo y rev...

The Evolution of Digital Marketing: A Comparative Analysis of Digital Marketing Before and After the Covid-19 Pandemic

AKHMETOV, ZHANDAULET#idabnull

The COVID-19 pandemic has catalyzed a seismic shift in digital marketing practices, with platforms like TikTok emerging as pivotal tools for businesses to engage with consumers in new and impactful ways, reshaping the landscape of marketing strategies and emphasizing the importance of adaptation to emerging trends and...

Vilka förändringar har digital marknadsföring inneburit för B2C?

Olofsson, Johan · Nordlinder, Max

Målet med den här studien är att ta reda på vad digital marknadsföring har inneburit för B2C. Marknadsföring har alltid varit en viktig del av företag och när internet växte fram föddes digital marknadsföring, där marknadsföringen sker genom digitala kanaler, digitala plattformar och sociala medier. Studien är baserad...

Digital Marketing in the research phase

Marjolein Visser · Martijn Hoving · Co van Kempen · Matthijs Jansen

Eksplorasi Faktor Penghambat Adopsi Digital Marketing pada UMKM di Kota Palu

Ira Nuriya Santi · Indra Parawangsa · Syamsul Bahri Parani · Faruq Lamusa

ABSTRAK Digital marketing memegang peranan penting bagi UMKM dalam meningkatkan daya saing usaha di era digital. Namun, adopsi digital marketing di kalangan UMKM masih menghadapi beragam tantangan. Penelitian ini bertujuan untuk mengeksplorasi secara mendalam faktor-faktor penghambat adopsi digital marketing pada UMKM...

Evolution Of The Concept Of Digital Marketing In The Context Of Challenges In The Fourth Industrial Revolution

Olena Chukurna · Evgenia Konak

{"references": ["Veber, L. (2010). Effective marketing on the Internet. Social networks, blogs, Twitter and other web promotion tools. Moskva: MIF [in Russian].", "The World Economic Forum \"Development, deterministic data: the ways of progress\" (2015). Retrieved from: http://www3.weforum.org/docs/WEFUSA_DataDrivenDev...

Digital Marketing Trends in Bangladesh

Ferdouse, Samana

This study aims to identify the most effective trends in digital marketing being analyzed and practiced in Bangladesh's industry, based on ROI, engagement rate, conversion rate, and other digital metrics. Upon identifying the most compelling trends and practices, the study also seeks to explain why businesses in Bangla...