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This study examines the implementation of digital marketing communication strategies by Micro, Small, and Medium Enterprises (MSMEs), focusing on Rhamala Vazha Indonesia through its Instagram account, @rhamalahijabku. The research aims to analyze how digital communication is managed using the Circular Model of SOME and...
India is right now going through an exciting phase of the entrepreneurial drive where first-generation entrepreneurs are creating startups that are solving issues and challenges faced by customers and creating wealth for themselves. India right now has the third largest number of startups in the World right after USA a...
The scheme of a research model for measuring the impact of digital marketing tools on the reputation of small and medium-sized businesses in the digital environment of the Donetsk People’s Republic has been developed, which is based on epistemological principles and allows taking into account the methodological field o...
In the 21st century, sustainability has become a critical global concern due to the increasing impact of human activities on the environment, society, and economic systems. Issues such as climate change, pollution, depletion of natural resources, and social inequality have made it necessary for businesses to adopt sust...
The study aims to examine the publications related to digital marketing published in 1985- 2021 with the social network analysis method and to reveal the research trends in the digital marketing field. For this aim, publications with “digital marketing” in the title were scanned in the Scopus database. In the study, bi...
Sosyal Ağ Analizisocial sciencesDigital MarketingBibliyometrik
The fishery processing industry, particularly processed whiteleg shrimp (*Litopenaeus vannamei*) products, has significant potential for development in the domestic market. However, the increasing competition in the processed food industry requires Micro, Small, and Medium Enterprises (MSMEs) to implement effective mar...
The internet has been used by various circles of society, including Micro, small and medium Enterprises entrepreneurs in the regions. However, the lack of insight and education for Micro, Small and Medium Enterprises entrepreneurs causes not optimal use of the internet in supporting business processes in order to incre...
Digital-based marketing and financial literacy needs to be developed so that MSMEs are able to maximize digital media to develop their businesses. Implementation of digital-based marketing strategies, namely through social media such as Instagram, Facebook and Tiktok Shop or through marketplaces or e-commerce that can...
economics and businesssocial sciencesMarketing LiteracyFinancial Literacy
The development of the platform economy has transformed MSME marketing strategies, but platform dominance often limits the freedom of MSMEs to implement digital marketing ethics. This study aims to examine ethical awareness, ethical challenges, and interactions among coffee MSMEs. Shops with a platform economy in digit...
Entering the digital era that changes the pattern of life, the use of technology has become commonplace and is a daily necessity in carrying out activities including the business world. The development and mastery of digital marketing is one of the most effective product marketing strategies in the current digitalizati...
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