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121.361 resultados para «marketing digital»

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Artículo 2026 Acceso abierto Revisado por pares

Optimizing Airline Digital Marketing Strategies: An Analytical Approach to KPI-Driven Decision Making

MoghadasNian, SeyyedAbdolHojjat · Shahriari, Shiva · Shahriari, Sara

This study delves into the critical role of Key Performance Indicators (KPIs) in shaping and optimizing digital marketing strategies within the airline industry. With the rapid evolution of digital platforms and consumer behaviors, airlines face the pressing need to adopt more analytical, data-driven approaches to mark...

Revenue Growth economics and business social sciences Digital Marketing
  • NPG Publishing
  • DOI: 10.24108/preprints-3115347
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Tesis de maestría 2019 Acceso abierto

Digital marketing plan for Tamea International

Konnov, Stanislav

This master project is the product of one-year internship at small a real estate agency based in Lisbon, Portugal. The purpose of the project is to create digital communication plan for the client company that aims to generate leads through the means of digital marketing communication. The project is characterised by e...

SEO Domínio/Área Científica::Ciências Sociais::Economia e Gestão Digital marketing Comunicação estratégica
  • Portugal
  • English
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Artículo 2024 Acceso abierto Revisado por pares

Digital Marketing Strategies and Brand Awareness of Afrinnovators Group Ltd

Samuel Benegusenga · Malgit Akims

Purpose: In today's digital age, the significance of digital marketing strategies in enhancing brand awareness among businesses was emphasized. This research aimed to assess the influence of digital marketing strategies on brand awareness in Rwanda, focusing on Afrinnovators Group Ltd. The study had three objectives: t...

economics and business social sciences
  • IPR Journals and Books (International Peer Re...
  • DOI: 10.47604/ijsmp.3076
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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Maximizing the Impact of Digital Marketing: AI Integration for More Precise and Effective Strategies

Andi Pangeran · Iqbal Afra · Tito Peter Lenando

In this dynamic digital era, the marketing Landscape continues to evolve rapidly. To stay ahead of the competition, businesses need to adapt and take advantage of the latest technology. One technology that offers tremendous potential to increase the effectiveness of digital marketing is Artificial Intelligence (AI). Ar...

sociology 9. Industry and infrastructure social sciences 8. Economic growth
  • Everant Journals
  • DOI: 10.47191/ijmra/v7-i06-35
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Other 2018

Kojair Tech Oy : Guidelines for a Digital Marketing Plan

Rajala, Iina · Tikkanen, Janette

This thesis was commissioned by Kojair Tech Oy. The company has been operating for decades in the field of clean air industry, and needed a digital marketing plan which would help them to get more traffic to their website. The company has not had a marketing plan nor a digital marketing plan before, so the objective wa...

business-to-business yritysmarkkinointi yritysmyynti suunnitelmat
  • Tampereen ammattikorkeakoulu
  • Finland
  • English
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Artículo 2023 Revisado por pares

Features of digital marketing in business

Inga Shapovalova

Enterprises should pay attention to new forms of communication and product promotion channels. Digital marketing offers vast opportunities for researching target markets and attracting consumers, but not all business representatives understand or are unfamiliar with its technological component. The study aims to determ...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • Drukarnia Madryd
  • Ukrainian
  • DOI: 10.36887/2415-8453-2023-2-10
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Artículo 2025 Acceso abierto Revisado por pares

IMPLEMENTATION OF DIGITAL MARKETING TO IMPROVE MARKETING AT MIORI FARM WOMEN'S FARMERS GROUP

Doni Sahat Tua Manalu · Hazzahra Andalusia · Zahra Afrina Ramadani · Azzahro Housheki S. · y 3 más

The Miori Farm Women's Farmers Group, rooted in a rural agrarian setting, faces persistent challenges in accessing broader markets and enhancing the visibility of its agricultural products. Traditional marketing approaches have limited their reach, income potential, and ability to compete in dynamic value chains. In re...

economics and business social sciences
  • Universitas Perjuangan Tasikmalaya
  • DOI: 10.36423/hexagro.v9i2.2162
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Artículo 2025 Revisado por pares

REVISÃO BIBLIOMÉTRICA SOBRE: DIGITAL MARKETING

Elias Fornazari Garcia

O marketing digital são estratégias das empresas para adquirir mais consumidores e eliminar a concorrência, ele é a evolução do marketing tradicional e é muito mais barato entregando exatamente para o público-alvo. O objetivo deste trabalho é através da revisão bibliométrica sobre Digital Marketing, que é a revisão que...

social sciences other social sciences
  • Revista Ibero-Americana de Humanidades, Cienc...
  • DOI: 10.51891/rease.v11i2.18227
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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Digital Marketing dan Brand Awareness Terhadap Minat Beli Produk Y.O.U Cosmetic di Pekanbaru

Aisyah Nurul Saumi · Endang Sutrisna · Mandataris Mandataris

Dari hasil penelitian pasa pelanggan Y.O.U Cosmetic Pekanbaru sehubungan dengan pengaruh Digital Marketing & Brand Awareness terhadap minat beli maka bisa diambil simpulan, seperti: Untuk variabel digital marketing didapati hasil yang menunjukkan penerapan digital marketing Y.O.U Cosmetic di Pekanbaru secara keseluruha...

economics and business social sciences
  • Komunitas Dosen Indonesia
  • DOI: 10.32877/eb.v8i2.1610
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Artículo 2024 Acceso abierto Revisado por pares

The Influence of Digital Marketing on Purchasing Decisions at Maliha Beaute Karawang

Silvi Fitriyan · Rina Maria Hendriyani

This study aimed to determine how much digital marketing influences purchasing decisions at Maliha Beaute Karawang. The research method is descriptive quantitative. One hundred eighty-four research respondents were clients of Maliha Beaute Karawang—data collection techniques through questionnaires. The collected data w...

economics and business social sciences
  • Center for Journal Management and Publication...
  • DOI: 10.20527/jee.v5i1.9588
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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