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121.361 resultados para «marketing digital»

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Artículo 2019 Acceso abierto Revisado por pares 5 citas

DIGITAL MARKETING IN HOTELS

Serohina, Natalia · Petryshchenko, Natalia · Andrlić, Berislav

The article analyzes scientific sources, which found digital marketing the most relevant for businesses in any industry nowadays and is used by different types of markets. It was identified that it benefits due to a variety of tools and an interactive format that allows the end user to receive up-to-date resource infor...

digital marketing tools economics and business social sciences hotel business
  • Odessa Polytechnic National University
  • Croatia
  • DOI: 10.15276/mdt.3.3.2019.4
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Innovative marketing management strategies: adapting to the digital transformation era

Laili Savitri Noor

The advent of digital transformation has revolutionized various aspects of business operations, including marketing management. As businesses increasingly adopt digital technologies, the need for innovative marketing management strategies becomes imperative to stay competitive in the rapidly evolving market landscape....

economics and business social sciences
  • Indonesian Institute for Counseling, Educatio...
  • DOI: 10.29210/020254507
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Artículo 2022 Acceso abierto Revisado por pares 2 citas

STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL DALAM PENYELENGARAAN EVENT INACRAFT 2022

null Shelby Dhoz Basnet · null Anisatul Auliya

Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract...

media and communications social sciences
  • STIE Pariwisata API Yogyakarta
  • DOI: 10.36594/jtec.v5i1.137
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Artículo 2020 Acceso abierto Revisado por pares 3 citas

Analisis Pelaksanaan Digital Marketing pada UMKM Tahu Rohmat di Kuningan

Hana Rengganawati · Yuyun Taufik

ABSTRACT In this Covid-19 Pandemic years, MSMEs became the basis of a populist economy that could maintain national economic stability. Open thinking and creative innovation are the main keys in the development of MSMEs. The innovation is to use social media as a means to market their products. However, social media as...

economics and business social sciences
  • Politeknik LP3I
  • DOI: 10.38204/komversal.v2i1.496
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Tesis de maestría 2024 Acceso abierto

Blue Bolt Agency, Lda.

Rodrigues, Ana Maria Amaral

In the current scenario, the use of digital marketing in business strategy plays an essential role in building and consolidating a brand. Companies are increasingly realizing and acknowledging the strategic importance of adapting to the digital environment in order to reach their target audience more effectively. Socia...

Redação de Artigos para Blog Social Media Marketing 330 Marketing Digital
  • Portugal
  • Portuguese
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Other 2018

DIgital Marketing Plan for Finn-Korkki

Mueller, Andreas

Digital Marketing is a trend that has revolutionized marketing, changing it at some levels that were impossible to predict beforehand. The possibilities offered by technological advancements cannot be ignored by the companies inserted in the international markets, therefore. All the channels are valid ways to increase...

Digital merketing Plan economics and business social sciences Marketing strategy
  • Hämeen ammattikorkeakoulu
  • Finland
  • English
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Other 2020

Marketing an alternative transport method in Finland and in Europe

Widsten, Erika

This Bachelor’s thesis examines the relevant marketing methods required for the successful marketing of a transport method in the Finnish market and the European market. The primary goal of the study was to offer information to the case company on the topic of digital marketing. The main focus was to understand which m...

Marketing social media economics and business social sciences
  • Finland
  • English
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

The Use of Digital Marketing and Its Impact on Increasing MSME Sales

Siti Nurul Khaerani · Sudarmiatin Sudarmiatin

The increasing number of internet users provides opportunities for MSMEs to use digital marketing as one of their marketing strategies. There are several digital marketing platforms that can be used, including the Web, SEO, Social Media and others. This article discusses the use of digital marketing for MSMEs and the i...

economics and business social sciences
  • International Journal Labs
  • DOI: 10.55324/iss.v1i8.193
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Publication 2020

O Marketing Digital e a Performance Financeira: análise a empresas portuguesas

Pinto, Inês Araújo Castro

A presente dissertação aborda a relação entre o marketing digital e a performance das empresas e tem como objetivo perceber o impacto do marketing digital na performance financeira das empresas portuguesas. O impacto do marketing na performance é uma área bastante popular na literatura, porém, existe uma lacuna no que...

economics and business social sciences Performance financeira Marketing digital
  • Portugal
  • Portuguese
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Artículo 2025 Acceso abierto Revisado por pares

PEMANFAATAN DIGITAL MARKETING DALAM MANAJEMEN PEMASARAN PADA UMKM DESA LANCANG KUNING

null Evita Sandra · null Ulfa Oktavani Nasution · Armansyah Armansyah

In the digital age, businesses must adopt digital marketing trends to increase targets and sales. Digital marketing, which is becoming a tremendous business phenomenon on the internet, allows companies to introduce and promote products more effectively. In Lancang Kuning Village, the community service mechanism for dig...

economics and business social sciences
  • Bajang Institute
  • DOI: 10.53625/jabdi.v4i9.9635
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