Buscador de Tesis y publicaciones académicas

DAMPAK DIGITAL MARKETING TERHADAP PROFITABILITAS PERUSAHAAN: ANALISIS KUALITATIF KOMPARATIF DARI PERSPEKTIF PENELITIAN TERDAHULU

Alberto Jhoan Firmanda Lumbantobing · Nora Rosiana Manik · Rido Alvaro Zulkarnain Hutauruk · Nicolas Tito Sihombing · y 2 más

Penelitian ini bertujuan untuk menganalisis dampak digital marketing terhadap profitabilitas perusahaan melalui pendekatan kualitatif komparatif berdasarkan penelitian terdahulu. Metode penelitian yang digunakan adalah systematic literature review dengan menganalisis 15 jurnal ilmiah yang dipublikasikan pada database S...

Research Challenges in Digital Marketing: Sustainability

Francisco Diez-Martin · Alicia Blanco-Gonzalez · Camilo Prado-Roman

Great progress has been made in the field of marketing and sustainability. Nevertheless, there is still an important gap between the behavior and beliefs of society and markets about sustainability, and companies’ capability to understand and face this trend. Digital marketing is key to filling this gap. However, resea...

Aplicação da ferramenta inbound marketing: estudo de caso num curso de pós-graduação

Cruz, José Augusto Gonçalves · Zagha, Roberta Resende

Com a evolução do marketing ao marketing digital e a criação de novas técnicas de relacionamento entre empresa e o consumidor no meio digital, conclui-se que o marketing digital é uma necessidade crescente. Através da ferramenta inbound marketing é possível selecionar quais são clientes potenciais e quais não são passí...

Strategi Digital dan Affiliate Marketing terhadap Keputusan Pembelian Gen Z: Studi Kasus Produk Antarestar di TikTok Shop

Dika Nabil Muflif · Ni Made Ida Pratiwi · Awin Mulyati

Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan Affiliate Marketing terhadap keputusan pembelian produk Antarestar di Tiktok shop pada Gen Z di Surabaya. Metode penelitian yang digunakan adalah dengan menggunakan kuesioner melalui google form akan diterapkan untuk mengumpulkan data dari respond...

A Digital Marketing Strategy for Fashion For You

Pllashniku, Gresa

This thesis report outlines the research and development process involved in formulating a digital marketing strategy for the Fashion For You case company which operates as a small-sized entity catering to both B2B (business to business) and B2C (business to consumer) markets within the clothing fashion manufacturing s...

AI in International Marketing: How Digital Service Firms Standardize and Adapt Marketing Across Borders

Arto Ojala · Thilini Mudiyanse · Sara Fraccastoro · Mika Gabrielsson

The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World

Yoesoep Edhie Rachmad

The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World In the fast-paced, ever-evolving digital landscape, consumer behavior has undergone a radical transformation. The traditional roles of buyers and sellers have been redefined, and at the heart of this revolution lies the powerful phe...

Impact of Digital Marketing on Business Performance of Small and Medium Businesses in Birendranagar, Surkhet

null Dillu Prasad Dhungana

This study explored the impact of digital marketing on the business outcomes of small and micro enterprises in Birendranagar, Surkhet. Despite recognized benefits, local businesses faced significant barriers, including limited resources and technical expertise, necessitating a focused investigation within Birendranagar...

The impact of artificial intelligence analytics in enhancing digital marketing: the role of open big data and AI analytics competencies

Tahereh Saheb · Bahareh Amini

Abstract Purpose: The goal of digital marketing is to enhance strategic decision making to discover competitive and consumer behavior, and to provide early warnings of risks and opportunities. In the age of digitalization, digital marketing may be influenced with the use of cognitive technologies and also open sources...

Relationship of AIDA Model towards Data Analytics Capabilities, Marketing Strategies and Digital Marketing Performance on Small and Medium Enterprises (SMEs)

Rahmat Aidil Djubair

Relationship of AIDA Model towards Data Analytics Capabilities, Marketing Strategies and Digital Marketing Performance on Small and Medium Enterprises (SMEs)