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121.364 resultados para «marketing digital»

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Capítulo de libro 2024 Acceso abierto

Marketing Digital

Morais, Elisabete Paulo

O marketing digital é uma área essencial para as empresas que de­sejam alcançar um público amplo e fazer crescer os seus negócios. Com a crescente digitalização do mundo, o marketing digital tor­nou-se uma necessidade para muitas empresas, e há várias razões pelas quais isso é tão importante.

economics and business social sciences
  • Editora UFPE
  • Portugal
  • Portuguese
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Artículo 2026 Revisado por pares

Digital Marketing to Increase Sales of Fishery Products for MSMEs in Biringkanaya District

Muh Rifkhi Ramadhan · Sri Suro Adhawati · Amiluddin Amiluddin · Arie Syahruni Cangara

Digital marketing has proven to be an effective solution for boosting sales of fishery products by MSMEs in Biringkanaya District, Makassar City. This study aims to analyze the implementation of digital marketing strategies by MSMEs, measure their impact on sales growth, and identify the factors influencing their imple...

economics and business social sciences
  • Faculty of Marine Science and Fisheries, Hasa...
  • DOI: 10.35911/ponggawa.v6i1.49923
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Artículo 2026 Acceso abierto Revisado por pares

Utilization of Digital Marketing Tools among Livestock Farmers in Taraba State, Nigeria

Tseten Ashasim Iliya · James B. Dibah · Shintema Bunshiya

This study examined the utilization of digital marketing tools among livestock farmers in Taraba State, Nigeria. It specifically examined the types of digital marketing tools available to livestock farmers, the digital marketing tools that are currently used by livestock farmers, the level of utilization of the digital...

animal and dairy science agricultural and veterinary sciences
  • African Tulip Academic Press
  • DOI: 10.62154/ajasfr.2026.023.01012
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Tesis de maestría 2021

Creating a digital marketing strategy for Xpand Pro

Rolo, Paulo Renato Ruivo

A Xpand Pro é uma startup que, entre outros serviços de treino e formação, oferece Certificações Internacionais em Programação Neuro-Linguística. De forma a aproveitar a tendência favorável da indústria do desenvolvimento pessoal, a empresa precisa de uma estratégia de marketing digital para chegar a novos clientes e a...

Startup Cliente tipo Domínio/Área Científica::Ciências Sociais::Economia e Gestão Consulting project
  • Portugal
  • English
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Artículo 2025 Acceso abierto Revisado por pares

Penerapan Digital Marketing pada Penjualan Karang Hias (Ornamental Coral): Studi Kasus pada CV. Rezky Bahari Makassar

null Burhan Burhan · null Sumarni Sumarni · null Rahmayati Rahmayati

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of ex...

economics and business social sciences
  • Asosiasi Penelitian dan Pengajar Ilmu Hukum I...
  • DOI: 10.62951/botani.v2i2.331
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Tesis (sin nivel) 2024 Acceso abierto

An Analysis of The Impact of Digital Marketing Strategies on Customer Loyalty: The Supermarket Sector in Ireland

Tunc, Semih

This research explores the impact of digital marketing strategies on customer loyalty in Ireland's supermarket sector. As digital marketing continues to expand in this evolving environment, understanding its influence on customer loyalty becomes essential. The specific aims were to look at the effects of social media m...

economics and business social sciences Consumer Behaviour e Marketing
  • Ireland
  • English
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Artículo 2023 Acceso abierto Revisado por pares 3 citas

Assessing the Challenges & Opportunities of Digital Marketing in Ethiopia: The case of Somali Regional State

Zakaria Abdiwali Mohamed · Ahmed Muhumed Abdinasir

This study assesses the challenges and opportunities of digital marketing in Somali regional state of Ethiopia. We selected the sample purposively in this study. The collected data were analyzed by using descriptive statistics, regression model was also used to analyse the data. Quantitative data were used. The researc...

economics and business social sciences 1. No poverty
  • East African Nature and Science Organization
  • DOI: 10.37284/eajbe.6.2.1600
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Artículo 2024 Revisado por pares

Usage of Digital Marketing Channels by Micro, Small, and Medium Enterprises (MSME) in Nganjuk Regency

Tiara Fatihah Ramadhanti · Nur Hendrasto · Afif Zaerofi

This study provides insight into the utilization of digital marketing channels for MSMEs in Nganjuk Regency, Indonesia. Starting from the types of channels usaged, the constraints during utilization and the benefits obtained by MSMEs. This study used a descriptive qualitative and quantitative approach with a case study...

economics and business social sciences 8. Economic growth
  • Sharia Economic Applied Research and Training...
  • DOI: 10.58968/ams.v2i1.442
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Artículo 2025 Acceso abierto Revisado por pares

Adoption and Impact of Artificial Intelligence Technologies in Digital Marketing: a Study with Special Reference to Coimbatore City

RAMACHANDRAN P · VIGNESHKUMAR K

ABSTRACT The integration of Artificial Intelligence (AI) in digital marketing has led to a transformative shift in how businesses engage with their audiences and optimize marketing strategies. Digital marketing leverages various online channels such as social media, email, SEO, and mobile platforms to promote products...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2025.v07i05.55014
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Artículo 2024 Revisado por pares

A deep dive into the training needs assessment of Haryana's farmers about digital marketing of agricultural commodities

S.R. Verma · null Sumit

India's exponential growth in internet users, reaching 692 million as of January 2023, has transformed various sectors, including agriculture. With 467 million social media users, constituting 32.8 percent of the population, the digital landscape offers vast potential for agricultural marketing. The digital marketing s...

agriculture, forestry, and fisheries agricultural and veterinary sciences
  • Diva Enterprises Private Limited
  • English
  • DOI: 10.5958/0976-2442.2024.00005.0
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