Buscador de Tesis y publicaciones académicas

Digital marketing in the construction industry: opportunities and development prospects

Anna Bazhukova · Sergey Podustov

The article examines the importance of digital marketing in the construction industry as one of the key factors in increasing the competitiveness and efficiency of companies. The authors analyze current trends in the digital environment, consider practical examples of successful use of Internet marketing tools - SEO, s...

Implementation of Syncoreblud PT Syncore Indonesia's Digital Marketing Media Strategy in Building the Company's Brand Awareness

null Rahmatika Amalia Pawestri · Raden Roro Ratna Roostika

Brand awareness is essential for building consumer trust in a company’s products or services through effective marketing strategies. This study examines the implementation of digital marketing media strategies to build brand awareness at PT Syncore Indonesia, particularly SyncoreBLUD. A qualitative approach was applied...

Artificial intelligence, emerging technologies, and digital marketing system among gaming companies: Basis for powered digital marketing system framework

Yuankai Zhong

Utilizing digital marketing to improve the performance of MSMEs in Kraton District, Yogyakarta

Arum Darmawati · Lina Nur Hidayati · Penny Rahmawaty · Muniya Alteza

This community service activity aims to enhance the marketing reach and performance of MSMEs in Kraton District, Yogyakarta, through the utilization of digital marketing. The activities were conducted through training and mentoring. The methods used included lectures, discussions, and practical exercises. Lectures were...

Global Dynamics through MSME Purchases Influenced by Price, Quality, and Digital Factors

Ferra Puspa Prasiwi · Mas Oetarjo

This study investigates the impact of digital marketing, service quality, and price on purchasing decisions at MSMEs Rabit Buket Sidoarjo, East Java. Using a quantitative approach, data were collected from 96 respondents through questionnaires and analyzed with SPSS software. Results show that digital marketing, servic...

Impact of Digital Marketing Strategies on Customer Engagement – A Study in Trichy District

Atchaya Lakshmi M · Kanagarathinam S N

Digital marketing has become an important strategy for businesses to connect with customers in the present competitive environment. Through social media platforms, email marketing, search engine optimization, and online advertising, organizations are able to reach customers quickly and effectively. Customer engagement...

ANALISIS STRATEGI PEMASARAN BPRS BHAKTI SUMEKAR MELALUI DIGITAL MARKETING DALAM MENARIK MINAT NASABAH

Zaid Raya Argantara · Indaratul Khofifah

Marketing is an activity that must be carried out by every economic activity, especially in every financial institution. because with these marketing activities, the goals of a company organization or institution can be achieved. And it is undeniable that the unavoidable changes in technological globalization require e...

Leveraging Digital Marketing Strategies to Attract New Customers in Dental Health Services

Najat Dakhil Oufi Alnaemat

This chapter explores the role of digital marketing strategies in attracting new customers within health services, with a focus on how digital transformation reshapes patient acquisition processes. The purpose is to identify key strategies, determinants, challenges, and practical implications of digital marketing in he...

The Effectiveness of Digital-Based Marketing Science Teaching Innovation

B.M.A.S. Anaconda Bangkara · Eka Hendrayani · Cahyani Pratisti · null Rudianto · y 1 más

This research emerged in response to the challenge of improving students' academic success in marketing science. With the development of digital technology, digital-based teaching methods are considered as potential innovations to enrich the learning experience. The main objective of this study is to evaluate the effec...

Exploring the Impact of Digital Marketing on Rural Consumer Behavior: A Comprehensive Study

Et al. Abhinav

As the global marketplace becomes increasingly digitalized, understanding the dynamics of consumer behavior in rural areas is crucial for marketers aiming to bridge the urban-rural digital divide. The objectives of the study include analyzing digital engagement patterns in the rural areas of the National Capital Region...