Buscador de Tesis y publicaciones académicas

Digital Marketing Analysis on UMKM Snacks

Meidytha Puti Sabrina · Muji Gunarto · Sulaiman Helmi

This study aims to analyze the application of digital marketing in micro, small, and medium enterprises (MSMEs) within the snack food sector, and its impact on business performance. Using a qualitative method with in-depth interviews, observations, and documentation study, this research explores the digital marketing s...

Insights of School Head About Marketing Education Services Through Digital Media

Samer Iqbal

This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data...

Reducing Student Exposure to Digital Food and Beverage Marketing: Policy and Practice Recommendations

Cara Wilking · Summer Moukalled · Michele Polacsek

ABSTRACTDigital marketing of unhealthy foods and beverages to children and adolescents is pervasive, highly effective, undermines healthy eating, and contributes to health inequities. Expanded use of electronic devices and remote learning during the COVID‐19 pandemic has increased the urgency for policy interventions t...

Pemanfaatan Digital Marketing Pada UMKM Dalam Meningkatkan Penjualan pada Kelurahan Tebing Tinggi Kecamatan Padang Hilir Kota Tebing Tinggi

Rodi Syafrizal · Nursaimatussaddiya Nursaimatussaddiya · Christin Natalia Sianipar · Sarwoto Sarwoto

This community service activity emphasizes increasing MSME sales through the use of digital marketing, especially for tofu entrepreneurs. The aim of this activity is marketing training using Digital Marketing by providing skills that can increase family income thereby increasing welfare. The aim of this Community Servi...

Technological factors and digital marketing adoption in Ethiopian banks: a framework-based systematic literature review

Tewodros Yimer · Mulugeta Wodaje · Gashaw Yimer

Abstract This systematic review examines the influence of technological infrastructure and perceived organizational usefulness on digital marketing adoption in Ethiopian banks, applying PRISMA methodology to synthesize peer-reviewed research from 2020 to 2025. Findings reveal that reliable internet connectivity, platfo...

Customer relationship management

Marjolein Visser · Marcel Fokkema

Digital Marketing Strategy completed

Autoría no especificada

HE ROLE OF DIGITAL TECHNOLOGIES IN IMPROVING MARKETING MANAGEMENT IN INDUSTRIAL ENTERPRISES

Ibragimov Shohruh Shuxrat o'g'li

This article examines the theoretical and practical aspects of improving marketing management in industrial enterprises. The importance of regularly studying the market, identifying consumer needs, forming product and pricing policies, and effectively organizing sales channels to ensure the competitiveness of industria...

ANALISIS KAPABILITAS TEKNOLOGI INFORMASI DAN PEMASARAN DIGITAL TERHADAP KEUNGGULAN BERSAING

Kokom Komariah · R Deni Muhammad Danial · Muhammad Taufik Ibrahim

This study aims to determine the description of Information Technology Capability and Digital Marketing on the Competitive Advantages of UMKM Bakery and Pastry in Sukabumi City, to know Information Technology Capabilities to Competitive Advantages, to Know Digital Marketing to Competitive Advantages. The results in thi...

Digital Marketing and Brand Awareness in Media Agencies in Rwanda. Case Study: Buy & Sell Company Ltd

Hakizimana Phanuel

This study examines the impact of digital marketing on brand awareness within Rwanda’s media agencies, focusing on Buy & Sell Company Ltd. The research specifically explores the effects of email promotion, social media marketing, and search engine promotion on brand recognition, perceived quality, and brand loyalty. Us...