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This chapter presents an in-depth exploration of Digital Marketing, a pivotal element in today's business landscape. It begins with defining digital marketing as the utilization of digital channels, platforms, and technologies for promoting products or services. The chapter traces the evolution of digital marketing, de...
Digital transformation has emerged as a powerful force reshaping business operations, customer engagement, and marketing practices across industries. The rapid adoption of digital technologies, including social media platforms, artificial intelligence, big data analytics, cloud computing, and mobile applications, has f...
Lady Lady · null Antony Sentoso · Lina Lina · Lindawati Lindawati · y 2 más
Digital marketing is marketing services or products using digital technology, especially in digital, this marketing can be done via cellphones, digital advertising, and other digital media. With digital marketing, people can get information and communication quickly and easily. This research uses a qualitative method i...
Digital marketing's rising popularity has completely changed how companies advertise their goods and services. Businesses now have a different understanding of consumer behavior and how consumers engage with brands thanks to digital marketing. Through a thorough analysis of the literature, this review paper seeks to in...
Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing terhadap Perilaku Konsumen dengan Brand Awareness dan Marketing sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner kepada responden yang terpapar aktivitas digital marketing di media sos...
Purpose: The aim of this research is to prepare digital marketing teaching materials and test the effectiveness of digital marketing learning to develop the ability to create content marketing videos.
 Methodology: The method used in the research is experimental and ex-post facto which is explanatory. The experime...
"The way people find products and services has changed a lot in recent years. Most customers now search online before choosing a company. Because of this, businesses must build a strong online presence to stay competitive. Working with a professional Digital Marketing Agency helps companies reach the right audience and...
This study examines how psychological empowerment and learning climate influence digital marketing capability among MSMEs, with knowledge sharing as a mediating variable. Drawing on the Knowledge-Based View, the research conceptualizes digital marketing capability as an outcome of knowledge integration shaped by indivi...
null Saima Iram, Dr. Muhammad Rafiq-uz-Zaman, Mubashir Latif
Digital marketing has transformed how businesses engage with their customers and how it impacts their decision-making process. The aim of this narrative integrative literature review is to study the impact of digital marketing strategies on the customer buying process throughout the customer lifecycle. It covers key di...
This study aims to examine the effect of sustainability orientation, digital readiness, and entrepreneurial orientation on the marketing performance of small and medium-sized enterprises (SMEs), with digital marketing acting as a mediating variable. The research is grounded in the view that strategic orientations and i...
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