Buscador de Tesis y publicaciones académicas

Branding in the Digital Era:

Akihiro Nishihara · Tetsuma Emmaru · Kazuhiro Suzuki

Digital leadership as a tool for strengthening the market position of the company: corporate and personal context

Iryna Kubareva · Vladyslav Tarlev

The article examines the tools of digital leadership for building the company’s interaction with the target audience and for getting ahead of competitors. The essence of digital marketing is analyzed, its main characteristics, advantages and disadvantages are determined. The company’s digital leadership to strengthen m...

Exploring the Landscape of Digital Marketing in Albania: Insights from Local Companies

Vaeld Zhezha · Blerim Kola · Anca Mihaela Melinceanu

Digital marketing is an important form of promotion and the promotion itself is one of the 4 elements of the marketing mix, which is about communication or otherwise, the exchange of information between buyers, beneficiaries, the public in general on the one hand and sellers or providers on the other hand. Digital mark...

Digital Marketing in Building Market Competitiveness in Mexico: A Framework of Research for SMEs

Natasha Patricia Bojorges Moctezuma

Existing research on digital marketing has mainly focused on social media. However, Internet evolution brings particular challenges that must be faced. In order to explore new business opportunities, it becomes increasingly important to develop new conceptual models on the availability and adoption of digital marketing...

Strategi Digital Marketing dalam Meningkatkan Minat Masyarakat terhadap Layanan Travel Umrah di Era Digital

Rhoviq, Muhammad · Saputra, Muhammad Naufal · Irfan, Mohammad

This article examines the role of digital marketing strategies in increasing public interest in umrah travel services in the digital era. The study explores the use of social media, content marketing, official websites, WhatsApp Business, and digital testimonials in building consumer trust and attracting potential pilg...

ROI en medios sociales: campañas de marketing en bibliotecas

González-Fernández-Villavicencio, Nieves

Social media marketing must be a part of a digital marketing plan. Although marketing traditionally has been associated with obtaining an economic ROI (return on investment), it also can be measured in terms of social ROI (return on influence, return on relationships, reputation, branding, etc.). This study addresses t...

Peningkatan Keterampilan Pemasaran Berbasis Digital pada Pelaku UMKM Pondok Bambu, Duren Sawit Jakarta Timur

Erik Erik · Ratna Dyah Suryaratri · Deasyanti Deasyanti

The purpose of this community empowerment activity is to improve digital-based marketing skills. This activity is expected to be able to provide practical skills to UMKM in Pondok Bambu Duren Sawit, East Jakarta. The method used in this community empowerment is in the form of seminars presented by digital marketing exp...

Digital marketing education brand management for organizational strategizing in the present- & post-covid-19 era

Jason Lee Carter

The study is an examination of the digital marketing environment demands in Asian tertiary educational institutions due to the advancements and commitments to educational reform in the current and post-Coovid-19 era, with the goal of assessing current efficiency for digital learning and the future of those needs. A cas...

DIGITAL MARKETING AS A STARTUP GROWTH DRIVER: THEORETICAL ASPECT

Autoría no especificada

В рамках систематического обзора литературы мы представляем целостный обзор, охватывающий области роста стартапов, которые используют цифровой маркетинг. Мы также обсуждаем, как усилия цифрового маркетинга дополняют зрелость стартапов. Кроме того, мы анализируем различия в использовании цифрового маркетинга B2B и B2C и...

Pengaruh e-wallet dan digital marketing terhadap kinerja keuangan UMKM

Danar Aflagaly · Dewi Kusumowati · Listyowati Listyowati

This study aims to analyze the influence of e-wallets and digital marketing on the financial performance of MSMEs in Malang. This research utilizes primary data collected through questionnaires measured on a Likert scale. The respondents in this study are MSMEs that have adopted digital payment facilities and utilize d...