Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
The aim of the article. The article addresses drivers of digital marketing development as a marketing system at the macro level in the context of digital transformation of the economy. The topic is relatively new and needs attention since most research devoted to digitalization in marketing is usually undertaken on the...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Background: The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. Digital marketing is quite important for the restaurant industry as well. Objective: The current study focuses on several online channels, like as websites, s...
Abstract: This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles, researches, reports, newsp...
Deviana Susanti · Vera Agustina Yanti · Ahmad Rafik
Dalam era digital yang semakin berkembang pesat, pemasaran secara digital telah menjadi salah satu strategi utama bagi banyak brand untuk mempromosikan produk dan jasa mereka. Salah satu pendekatan yang semakin populer di era digital ini adalah pemasaran melalui Digital Marketing dan melalui Influencer Marketing. Mengu...
Micro social enterprises play an important role in our society. Therefore, understanding how they utilize digital marketing in today’s highly competitive environment becomes vital. The author wanted to fill the gap in the current research on micro social enterprises and their digital marketing (Gogula, 2014; Shaw, 2004...
To assist marketing strategists in creating various marketing plans for different target markets, lower overhead costs, and boost the effectiveness of online advertising, the study aims to create an accurate and data-driven digital marketing platform. A Hybrid Digital Marketing Framework (HDMF) is designed in this rese...
Digital marketingBig Data AnalyticsContent MarketingInbound Marketing
Digital marketing is transforming all the time due to technological advancements. This qualitative study aims to determine impacts artificial intelligence brings to digital marketing. The researcher’s objective was to understand the opportunities and challenges artificial intelligence brings to marketers across the wor...
The article presents a comprehensive analysis of the transformation of marketing strategies of Ukrainian enterprises under the influence of digitalization of the economy as a key driver of structural changes in the business environment, integrating innovative technologies, data analytics and personalized approaches to...
The digitalization of the economy has led to the transformation of marketing, prompting companies to review the methods of promoting their goods, services or brand to the market and to widely use digital communication channels. The COVID-19 pandemic and the war in Ukraine accelerated the transition of a significant num...
economics and businesssocial sciences8. Economic growth3. Good health
The purpose of this thesis is to investigate the role of digital marketing as a marketing tool in the hotel industry and on the example of Maistra Hospitality Group. The use of the Internet is great in every aspect, including the hospitality industry. Marketing is considered a very important activity in the hotel. As t...
Društvene znanostidigitalni marketingEconomicssocial media
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
