Buscador de Tesis y publicaciones académicas

Estratégias de marketing digital: o caso da Ignite Business

Sousa, Viviana Raquel Nóbrega

O presente relatório é resultado da experiência do estágio curricular na empresa de marketing digital Ignite Business, no âmbito do Mestrado em Ciências Económicas e Empresariais, com especialização em Marketing. A Ignite Business é uma agência de marketing digital localizada na Região Autónoma da Madeira, especializad...

Strategic Marketing and Digital Marketing Training Activities for the Rattan Processing Industries in Cirebon Regency [Pelatihan Pemasaran Strategik dan Digital untuk Industri Pengolah Rotan di Kabupaten Cirebon]

Indra Muis · Solikin Solikin · Dwiza Riana

The aim of organizing strategic marketing and digital marketing training activities for the rattan processing industries in Cirebon Regency, West Java, Indonesia was to provide knowledge and skills in strategic and digital marketing. The training which was held for 8 (eight) hours was attended by 20 marketing managers...

PENINGKATAN KOMPETENSI DIGITAL MARKETING SISWA SMK MELALUI MODEL WORKSHOP BERBASIS PRAKTIK PADA SMKN 1 BARRU

null Aris Baharuddin · null Mochtar Luthfi M · null Syarifuddin Syarifuddin · null Fatimah Akbal · y 1 más

The rapid development of digital technology has transformed marketing practices and increased the need for adaptive digital marketing competencies among vocational students. SMKN 1 Barru faces challenges such as low practical digital literacy and limited structured training. The Entrepreneurship and Digital Marketing T...

Digital Marketing — Digital marketing redux: Pharmaceuticals take a second look at e-detailing

Kim Ramko · Michael Jarosch

The Role Of Product Innovation And Marketing Performance In Enhancing Competitive Advantage In Micro, Small, And Medium Enterprises (MSMEs) In The Fashion Sector

Indriyani, Ratih · SHAN, JAMES ALBERT

MSMEs engaged in the fashion sector must have a competitive advantage in overcoming business competition. Competitive excellence cannot be separated from the role of product innovation, digital marketing, and marketing success. This study aims to analyze the influence of product innovation on competitive advantage thro...

"The Future of Online Growth with Smart Digital Marketing Strategies in 2026"

Sanbrains Seo

"In today\u2019s fast-changing online world, businesses need strong digital strategies to stay competitive. Customers search online before making decisions, and search engines now focus more on user experience and helpful content. In 2026, companies must focus on quality marketing methods instead of outdated SEO tricks...

Digital Marketing Strategies and Millennial Consumer Behavior A Multi-Criteria Decision Approach using VIKOR Method

Autoría no especificada

Millennials, or Generation Y, represent a key demographic segment in the development of online shopping. Their internet purchasing habits and brand engagement significantly influence digital marketing strategies. This paper explores millennial preferences and evaluates the effectiveness of key marketing techniques such...

Transforming Sports Business with Digital Marketing

Brandon Mastromartino · Hannah H. Bo · Troy T. Zhao · James J. Zhang

STRATEGI MANAJEMEN PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI ERA EKONOMI DIGITAL

Permana Angga Ade · Abdul Wahid · Dedy Wijaya Kusuma · Ahmad Sauqi · y 2 más

This research aims to examine effective digital marketing management strategies to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the digital economy. Using a mixed-methods approach (qualitative and quantitative), it identifies best practices and obstacles MSMEs face in implementing digi...

FROM TRADITIONAL TO DIGITAL MARKETING: ANOMALIES AS PARADIGM SHIFT INDICATORS

Tetiana Zavalii

This article investigates the formation of the digital marketing paradigm through the lens of Thomas Kuhn's theory of scientific revolutions. The research provides specific examples and analyzes selected anomalies that emerge during the digitalization of marketing activities, which cannot be adequately explained within...