Buscador de Tesis y publicaciones académicas

Digital Marketing pada PT RBS

Abdul Hamid · Endang Silaningsih

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh PT RBS sebuah perusahaan retail yang yang menghadapi kendala dalam mencapai target penjualanya serta mengidentifikasi elemen-elemen yang perlu dioptimalkan, metode yang digunakan penulis adalah observasi, wawancara, diskusi, dan...

"Digital Marketing: A Study of Growth & Development and its Impacts towards Business in Indian Scenario"

Brosekhan, Dr. A. Abdul · Jeyalakshmi, Dr. S. Santhana · Naimudeen, Prof. A. Mohamed

Abstract: Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing means using digital technologies to help promote and sell the goods and services. Digital marketing is a valuable compl...

Digital and Social Media Marketing

Paul Baines · Sophie Whitehouse · Paolo Antonetti · Sara Rosengren

This chapter focuses on digital marketing and social media marketing as a tool with which to communicate and interact with consumers. As people change how they communicate, the marketing profession has turned to digital and social media marketing to complement, and sometimes replace, traditional marketing channels and...

Causal relationship model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand

Soonthonsmai Vuttichat · Piluk Patchara

Background: This study investigates the causal model of marketing innovation and competitiveness of small and medium enterprises (SMEs) with digital technologies in Thailand. This study aimed to investigate market orientation, digital marketing strategies, competitiveness, innovative marketing behavior, and digital mar...

Digital Marketing

Marjolein Visser

ТЕРМІНОЛОГІЧНЕ ДОМІНУВАННЯ ЦИФРОВОГО МАРКЕТИНГУ В НАУКОВОМУ ДИСКУРСІ

Autoría no especificada

Статтю присвячено дослідженню термінологічної динаміки наукового дискурсу цифрового маркетингу через частотний аналіз використання терміна «digital marketing» та суміжних з ним термінів («e-marketing / electronic marketing», «online marketing / on-line marketing», «interactive marketing», «internet marketing», «web mar...

The practical application of digital marketing

Chai, Hua

Digital marketing refers to a marketing method that uses digital technology and online channels for marketing and sales. This article aims to explore the main strategies and methods, advantages, and challenges of digital marketing.

Digital Marketing Communications: Selection Criteria

Kapustina, L. (Larisa) · Gaiterova, O. (Olga) · Izakova, N. (Natalya) · Lazukov, M. (Maksim)

This article discusses the concepts of digital and internet marketing and analyzes the classification of digital marketing communications. The purpose of the study is to develop criteria, a methodological approach to selecting the most appropriate digital marketing tools for a particular enterprise and market, and a sy...

Content marketing and video marketing in the field of digital marketing communications

Han, Yuanyuan

In the wave of digital economy, the focus of enterprise marketing has gradually shifted from traditional advertising to consumer-centered digital communication channels. Content marketing and video marketing, as two major emerging digital marketing means, not only enrich the form of interaction between brands and consu...

A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing

Mrs. V. S. Jadhav · Dr. R. M. Yallatti

Digital Marketing is a part of marketing which uses digital channels. Some examples of Digital channels includes advertise on website, YouTube, Face book and sponsorship on YouTube. Content marketing, Social Media marketing, E mail Marketing, Search Engine optimization SEO , Search Engine marketing SEM and Web Analytic...