Buscador de Tesis y publicaciones académicas

A Importância do Marketing Digital nas Organizações Não Governamentais

Abreu, Madalena · Costeira, André · Silva, Gabriel · Neto, José · y 1 más

Este artigo examina a importância do marketing digital nas ONGs, destacando a Save the Children e a WWF. Ambas são estudadas pela competência que demonstram no uso estratégico do marketing digital em causas humanitárias e ambientais. A comparação entre estas duas organizações explora tópicos como as adaptações do marke...

TOURISM SERVICES MARKETING TOOLS

G. A. Bohatyryova · V. V. Barabanova

Objective. The objective of the present article is to study the possibilities of marketing tools in terms of digitalization of society and the market of tourist services in Ukraine; to identify opportunities for the implementation of digital marketing methods in the new economy. Methods. The theoretical and methodologi...

ЦИФРОВИЙ МАРКЕТИНГ: ОСОБЛИВОСТІ, ІНСТРУМЕНТИ, ТЕНДЕНЦІЇ РОЗВИТКУ В СУЧАСНОМУ СВІТІ

Autoría no especificada

In modern conditions of information society development and globalization, means and directions of influence on existing and potential consumers change exceptionally quickly. One of the most effective and successful tools for influencing the company's target audience is digital marketing technologies, which can collect...

The role of digital orientation and market orientation in generating marketing capability in SMEs

Joensuu-Salo, Sanna

Marketing capability is a valuable resource for a firm, and it has a role in firm performance and new product development. Thus, firms with high marketing capability test and introduce innovations to the market, outperforming firms with low marketing capability. Digitalization has however transformed the ways firms cre...

Digitaalisen markkinointiviestinnän kehittäminen Oulu Convention Bureaulle

Asumaniemi, Matti

Opinnäytetyön tarkoituksena on Oulu Convention Bureaun digitaalisten markkinointiviestintäkanavien kartoittaminen ja niiden kehittäminen. Tavoitteena on parantaa Oulu Convention Bureaun tunnettuutta. Opinnäytetyö on jatkoa ammattiharjoittelulle. Työn aihe syntyi yhdessä toimeksiantajan kanssa. Toimeksiantaja on kehittä...

Digital marketing strategy in the Finnish wine industry

Dong, Tien

In the context of the Finnish wine market, the country-specific legislation on alcoholic products marketing is seen to be strict and ambiguous, especially for social media marketing in terms of user-generated content. Although the wording of the law indicates a total ban on alcohol marketing on social media, the govern...

Digital marketing strategies for high-tech products: Digital and social media marketing research

G. N. P. V. Babu · Ruben Anto · P. Giri Babu

Design and develop an online digital marketing course to enhance Thai manufacturing MSME’s digital marketing capabilities

Sukontip Wongpun · Nachayapat Cuijten · Sureerut Inmor · Rungsan Suwannahong · y 1 más

This study aims to: (1) analyze the need for digital marketing capabilities in Thai MSME; (2) develop an online digital marketing course; and (3) enhance Thai MSME’s digital marketing capabilities, particularly in Thailand’s manufacturing sectors. The survey was conducted using questionnaires distributed to a sample gr...

Komunikasi Pemasaran Digital pada Brand SCH Melalui Instagram

Marwa Salsabila Anshory · null Mochammad Rochim

Abstract. Digital marketing communication is a goal of activities carried out for branding and promotion to achieve the desired goals through technology and the internet, one of which is social media. Social media is currently used widely by brands and businesses to promote or interact with consumers, with all its adva...

Digital-маркетинг в гостиничном бизнесе

Autoría no especificada

The article discusses the process of implementing digital marketing in the activities of hotel industry enterprises and the impact of using this type of marketing on the process of attracting customers. In the course of the research, the author considers the meaning of the concept of digital marketing, and identifies s...