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Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

121.381 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares

PELATIHAN DIGITAL MARKETING UNTUK MENINGKATKAN KOMPETENSI GURU DAN SANTRIPRENEUR MENGHADAPI INDUSTRI ERA 4.0

Antika Zahrotul Kamalia · Hemdani Rahendra Herlianto · Wiyarno Wiyarno

Abstrak: Di era Revolusi Industri 4.0, adaptasi teknologi digital sangat penting, terutama di sektor pendidikan dan kewirausahaan. Pelatihan digital marketing dalam program pengabdian masyarakt pemula bagi guru dan santripreneur di Pondok Pesantren Riyadlul Jannah Cikarang bertujuan meningkatkan kompetensi mereka dalam...

social sciences education
  • Universitas Muhammadiyah Mataram
  • DOI: 10.31764/jmm.v8i6.26685
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Artículo 2025 Revisado por pares 2 citas

Impact of Digital Marketing on Business Performance: A PRISMA Model

Basudev Lamichhane · Saujan Lamichhane · Prerna Pandey · Shobhakant Regmi

This study aims to examine the impacts of digital marketing on business sustainability using a systematic analysis guided by PRISMA, focusing on their effectiveness, emerging trends, and obstacles. By comprehensively examining contemporary academic studies, the research highlights significant digital marketing methods...

economics and business social sciences
  • Nepal Journals Online (JOL)
  • DOI: 10.3126/jdr.v10i1.75888
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Artículo 2022 Revisado por pares

Digital marketing and sustainability: a study on consumer perceptions

Arantes, Luzia

The use of digital marketing to promote sustainability is a controversial topic, as it can be complex to associate a set of strategies aimed at encouraging consumption with environmental sustainability. Nevertheless, digital marketing allows us to reach consumers globally and the promotion of sustainability is urgent i...

Digital perspectives social networks climate change Sustainability
  • Universidade de Aveiro
  • English
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Artículo 2026 Acceso abierto Revisado por pares

AN EXAMINATION OF THE INFLUENCE OF DIGITAL MARKETING ON INTEGRATED MARKETING COMMUNICATION AND ORGANISATIONAL PERFORMANCE WITHIN MOBILE PHONE ENTERPRISES IN CHINA

Bai Yang · Mrutyunjay Sisugoswami

This study aimed to assess the overall performance of enterprises within China's mobile phone sector and in order to analyse how integrated marketing communication has been affected by digital marketing.This was one of the main goals of the research. The goal of this study was to see how digital marketing strategies af...

economics and business social sciences
  • Ninety Nine Publication
  • DOI: 10.61841/nn-as-12-1-19
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Artículo 2024 Acceso abierto

Scientometric analysis of scientific outputs in the field of digital marketing

Mostafavi, Ismael · Dastar, Yeganeh

Background and aim: The internet has provided marketers with a new path for greater creativity, resulting in increased transparency in marketing. The expansion of digital media platforms and the commercial use of the internet have transformed the business landscape. The present study aims to conduct a scientometric ana...

content analysis social sciences digital marketing scientific mapping
  • Babol University of Medical Sciences
  • Persian
  • DOI: 10.22088/cjs.11.2.52
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Other 2025

The impact of digital marketing on business growth of local and medium enterprises (SMEs) in Nepal

Bhujel, Sunita

This paper examines the influence of digital marketing on the business growth of local small and medium enterprises (SMEs) in Nepal by considering four tools: Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing Campaigns (EMC), and Paid Online Advertisements (POA). A quantitative research de...

social media growth economics and business social sciences
  • Finland
  • English
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Artículo 2025 Acceso abierto Revisado por pares

Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan dan Loyalitas Pelanggan (Studi Kasus dalam Brand Somethinc)

null Carissa Maulidya Putri Hidayat · Ribbi Aliya Delinda

This study analyzes the impact of digital marketing on sales growth and customer loyalty in the Somethinc brand. Using a quantitative method with a sample of 103 respondents, the study found that digital marketing significantly contributed 50.8% to increased sales and customer loyalty. Marketing strategies such as soci...

economics and business social sciences
  • Jurnal Manajemen Eka Prasetya, Sekolah Tinggi...
  • DOI: 10.47663/jmbep.v11i1.522
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Artículo 2020 Acceso abierto Revisado por pares 1 cita

THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT

Olena Vynogradova · Nina Drokina

This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of researchers at the National Taiwan University (Chen); “6С” set of elements f...

economics and business social sciences
  • Warsaw University of Life Sciences - SGGW Pre...
  • DOI: 10.22630/aspe.2020.19.3.34
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Artículo 2026 Acceso abierto Revisado por pares

DIGITALIZATION OF ENVIRONMENTAL MARKETING: ITS IMPACT ON CONSUMER BEHAVIOR AND BRAND TRUST

Yana Salo · Maksym Kochevoi

The article examines the impact of the digitalization of environmental marketing on consumer behavior and the formation of brand trust in the context of digital transformation and the increasing importance of sustainable development. The relevance of the study is determined by the growing significance of environmental...

economics and business social sciences
  • Publishing House Helvetica (Publications)
  • DOI: 10.32782/2304-0920/d2-108-15
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Artículo 2026 Acceso abierto Revisado por pares

Influence of Digital Marketing, Product Quality, and Price on Ando Product Purchase Decisions

Karima Nabila Yulia Rahmawati · Mas Oetarjo

This study aims to examine the influence of digital marketing, product quality, and brand price on the purchasing decisions of Ando products. The method used is a quantitative survey. The results of the study indicate that all three variables have a significant effect on purchasing decisions, both partially and simulta...

Product Quality digital marketing Price Puchasing Decision
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/ups.10274
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Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

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