Buscador de Tesis y publicaciones académicas

Digital Marketing

BABLI

The digital revolution has fundamentally altered how businesses interact with customers. Because of the Internet, a customer may research prices based on prevailing viewpoints and even even set them. Digital technology advancements have paved the way for the creation of the cyber-consumer and the cyber-business. The de...

ANALYSIS OF DIGITAL MARKETING ACTIVITIES IN AZERBAIJANI ENTERPRISES

Tural Arzuman oğlu Məmmədov · Rəşad Əbləsənov

The role of social media marketing, SEO, digital advertising, and e-commerce tools in increasing the competitiveness of enterprises is analysed. At the same time, the existing challenges and development prospects in the field of digital marketing are evaluated. The research concludes that digital marketing is an import...

Analyzing the Opportunities of Digital Marketing in Bangladesh to Provide an Efficient Interrelation between Business Organization and Consumer

Farjana Akter · Sultana Jahan Soheli, · Zayed- Us- SalehiN · Abul Kalam Azad

The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the i...

Assessment of Digital Marketing Skills Acquired for Digital Marketing Activities Among Business Education Students in Universities in Bayelsa State

ABITE, Emmanuella Nwanemi · DAMBO, Isabella Boma

Abstract This study assessed the digital marketing skills acquired for digital marketing activities among Business Education students in universities in Bayelsa State. Two research questions guided the study and two null hypotheses were tested at 0.05 level of significance. The study adopted the descriptive survey rese...

SYSTEMATIC RESEARCH OF DIGITAL MARKETING STRATEGY TOOLS

Ivan Holovachov · Olena Bilovodska

In the 21st century, when technology is evolving rapidly and there is unlimited access to information, there is no denying that the world we live in is changing rapidly. The rapid development of science, globalization, the transition to the information society and the digital economy have contributed to a significant t...

Research-Digital Marketing ( Multi-channel marketing analysis)

Khan, Adnan

PERAN DIGITAL MARKETING DALAM PENGEMBANGAN DESA WISATA DI KABUPATEN TABANAN

Putu Widya Darmayanti · null I Made Darma Oka · null Fransiska Fila Hidayana

Artikel ini mengkaji peran digital marketing dalam pengembangan desa wisata. Penelitian ini menggunakan data kualitatif. Pengumpulan data menggunakan wawancara mendalam kepada tokoh masyarakat. Analisis data menggunakan teknik analisis data kualitatif. Hasil penelitian menunjukkan bahwa peran digital marketing pada des...

Peningkatan Pemasaran UMKM Melalui Pelatihan Digital Marketing

Siti Nurmala

UMKM yang ada di Desa Ciburuy jumlahnya relatif banyak tetapi permasalahan pemasaran produk masih sempit hanya di sekitar itu saja. Sementara itu untuk meningkatkan penjualan, wilayah pemasaran harus luas karena itu dilakukannya media online. Tujuan kegiatan pengabdian masyarakat untuk mendorong masyarakat menjadi lebi...

THE ROLE OF DIGITAL MARKETING IN REVOLUTIONIZING THE TOURISM INDUSTRY OF UZBEKISTAN

Kholieva, Albina

Digital marketing has emerged as a powerful tool for transforming the landscape of the tourism industry globally, offering unparalleled opportunities for destination promotion, visitor engagement, and industry growth. This article explores the pivotal role of digital marketing in revolutionizing the tourism industry of...

The analysis of digital marketing tactics of selected insurance companies in Croatia

Cvitanović, Petra Leonora

Insurance companies don’t always implement the same marketing tactics as their competitors, which is especially visible in the digital environment, where all of the aspects of digital marketing strategy can be compared more easily. Designing a digital marketing strategy is not an easy task because marketing specialists...