Buscador de Tesis y publicaciones académicas

Strategi Digital Marketing Menurut Perspektif Islam dalam Meningkatkan Volume Penjualan UD Gebyok Sekarjati Jepara

Muhammad Sirojul Munir · Muhammad Husni Mubarok

AbstractThis research describes the analysis of digital marketing strategies according to an Islamic perspective in increasing sales volume at UD Gebyok Sekarjati Jepara by maximizing digital platforms and using segmenting, targeting, and positioning (STP) marketing strategies. This research uses qualitative research m...

Exploring Ways In Which Greenwearfair Can Improve Their Digital Marketing

Muhammad Fathan Kevin Alfputra

The Covid-19 pandemic, including Indonesia, has an impact on economic instability and one of the affected is Micro, Small and Medium Enterprises (MSMEs) in the fashion sector, which then demands MSME actors in the fashion sector in Indonesia to be creative in marketing their products or services through digital marketi...

Product Realisation

Marjolein Visser · Wout van den Dool

Digital Marketing Plan for Healthinki

Harkai, Orsolya

This paper is a product oriented thesis that introduces digital marketing to a small-­sized hospitality business. The commissioning company is a lifestyle café in the center of Helsinki that serves nutritious, healthy food and beverages. The concept is considered very special, since the owner of the café is a holistic...

Peran Digital Marketing pada UMKM dengan Prinsip-prinsip Syariah

Awa Awa · Apay Safari · Anti Riyanti

The rapid development of technology has greatly changed the marketing landscape in the world, where marketing methods that were previously completely traditional and conventional have now been integrated into the digital world. Understanding and awareness of the importance, role and influence of digital marketing in mi...

Digital Marketing- A Study on Internet Advertising, SMS Advertising and Blog with emphasis on Alcohol Brands in Malaysia

Chan, Wai Fong

The dynamic evolution of technologies offers boundless opportunities for marketing communication, especially for alcohol brands in Malaysia which are in the “semi-dark market” environment and are restricted from mass advertising, the introduction of digital marketing certainly gave rise to a new ray of hope. The aim of...

Digital Marketing Dynamics: Investigating Influential Factors in Consumer Purchase Behaviour

Lim, Kah Boon · Tan, Veronica Wan Juan · Yeo, Sook Fern · Tan, Cheng Ling

In today’s digital age, digital marketing has become an integral part of our daily lives. The internet, mobile applications, social media and other digital communication tools have become ubiquitous and are used by billions of people worldwide. This study aimed to investigate the factors that affect consumer purchase d...

Increasing Social Media Engagement through a Digital Marketing Plan. Case: Plootu

Koskinen, Saku

The importance of mastering digital marketing in companies’ marketing mix is increasing and expertise in the field is still developing. Digital marketing provides tools to facilitate more targeted and cost-efficient marketing. Not only can marketing teams reach customers all over the world but they can also communicate...

Sustainable entrepreneurship: analysis of digital marketing trends in the regional and global dimension

Autoría no especificada

The aim of the article is to assess the prospects of digital marketing in the context of sustainable entrepreneurship on the Internet based on the best practices of the European Union and the United States and to analyze digital marketing trends in regional and global dimensions. The paper analyzes digital marketing tr...

Impact of Digital Marketing Strategies on Brand Image, Consumer Engagement and Loyalty

null Muhammad Owais · null Sohaib Uz Zaman · null Syed Hasnain Alam

Introduction: The rapid evolution of digital media has compelled businesses to adopt digital marketing strategies to enhance brand image, foster consumer engagement, and ensure customer loyalty. This study examines the impact of digital marketing strategies on brand image, consumer engagement, purchase intention, and l...