Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

121.381 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Other 2026 Acceso abierto

The Role of Digital Marketing Companies in Driving Online Success

Seo, Sanbrains

Importance of Digital Marketing in Today’s Business World In today’s fast-paced digital landscape, having an online presence is no longer optional; it’s essential. Businesses of all sizes rely on digital channels to connect with their audience, build brand awareness, and increase revenue. This is where Digital marketin...

Social Media marketing agency in hyderabad SEO Company in Hyderabad economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.19247688
Leer el documento
Artículo 2020 Acceso abierto Revisado por pares 3 citas

Digital Marketing Strategy of Small and Medium Enterprises for Snack in Bogor City

Aulia Ratnadianti · Idqan Fahmi · Sufrin Hannan

Snack MSME (Micro, Small & Medium Enterprises) is one of the business unit categories that has great potential to be developed at this moment. This study aimed to formulate digital marketing alternative strategies for snack MSME in Bogor. This study began with the analysis of respondent characteristics, both for MSME r...

2. Zero hunger HF5001-6182 Agriculture (General) economics and business
  • School of Business, IPB University
  • DOI: 10.17358/jma.17.1.74
Leer el documento
Artículo 2026 Revisado por pares

USE OF SOCIAL MEDIA AND INTERNET TOOLS IN HOSPITALITY MARKETING: A STUDY WITH REFERENCE TO BHOPAL

manvendra singh rathore · anushka agrawal

The rapid proliferation of digital technologies has fundamentally transformed the marketing landscape of the hospitality industry worldwide. This review paper critically examines the role and effectiveness of social media platforms and internet-based marketing tools in the hospitality sector, with a specific contextual...

economics and business social sciences
  • Elsevier BV
  • DOI: 10.2139/ssrn.6569139
Ver ficha
Artículo 2025

The Use of Digital Marketing Channels in B2B Companies’ Internationalisation Strategies: The Perception of Portuguese Managers

Filipe, Sandra · Barbosa, Belém · Santos, Cláudia Amaral

Na era da globalização, o marketing digital é uma estratégia essencial para empresas em todos os setores de negócios. Embora a literatura destaque a eficácia do marketing digital para o mercado Business to Consumer (B2C), a sua adoção e desempenho em mercados Business to Business (B2B) carecem de investigações adiciona...

marketing digital adoção de tecnologia economics and business social sciences
  • UA Editora - Universidade de Aveiro
  • Portuguese
Ver ficha
Publication 2026

Marketing digital: estudo de caso Synco Digital

Neves, Carlota Pala Beirão Guterres

Este projeto tem como objetivo descrever o que é o marketing digital e seu uso na atualidade nas empresas e analisar a aplicação do marketing digital na Synco Digital, empresa provedora de soluções em marketing digital e geração de leads. O trabalho busca responder de que modo as estratégias digitais podem auxiliar no...

Strategic analysis Análise estratégica Digital marketing economics and business
  • [s.n.]
  • Portugal
  • Portuguese
Ver ficha
Artículo 2026 Acceso abierto Revisado por pares

Digital & AI-Driven Marketing: A Systematic Review of Emerging Trends and Strategic Implications

R. Raghuveer · V. Lakshmi

The rapid expansion of digital technologies has significantly transformed marketing practices, shifting traditional approaches toward data-driven and customer-centric strategies. Despite the growing adoption of digital marketing tools, there remains limited clarity on how organizations effectively convert digital data...

economics and business social sciences
  • International Journal of Innovative Science a...
  • DOI: 10.38124/ijisrt/26mar475
Leer el documento
Artículo 2025 Revisado por pares

FEATURES OF DIGITAL MARKETING FOR COMPUTER GAMES

Marina E. Glushchenko

Effective market launch and launch of sales of computer games is provided through the development of a marketing strategy based on Internet marketing technologies. The article formulates the principles of marketing for this type of product, describes the most effective digital marketing tools at the stages before and a...

  • The publishing house - SCIENTIFIC LIBRARY
  • DOI: 10.36871/ek.up.p.r.2025.10.07.027
Ver ficha
Artículo 2024 Revisado por pares

DEVELOPMENT OF E-COMMERCE IN UZBEKISTAN: IMPROVEMENT OF DIGITAL MARKETING IN THE DEVELOPMENT OF DIGITAL MARKETING

Gaibnazarova Zilola Maxsudovna

The rapid advancement of e-commerce has transformed global markets, and Uzbekistan is no exception. This paper examines the development of e-commerce in Uzbekistan, with a specific focus on the role of digital marketing in fostering this growth. The study explores the current state of e-commerce, identifies key challen...

economics and business social sciences
  • The USA Journals
  • DOI: 10.37547/ijmef/volume04issue08-06
Ver ficha
Capítulo de libro 2025 Revisado por pares

Responsible Marketing to Children in the Digital Environment: The Challenges and Implications for Policy and Practice

Sheli Smith

This chapter examines the ethical concerns of marketing to children, particularly in the digital space. It highlights how children influence household spending and develop brand preferences early. As digital marketing integrates seamlessly into apps and video sharing platforms, concerns grow about children’s exposure t...

  • Emerald Publishing Limited
  • English
  • DOI: 10.1108/978-1-80262-963-720251014
Ver ficha
Artículo 2024 Revisado por pares

Effectiveness of digital advertising in Kathmandu Valley

Akalesh Kumar Mishra · Kishan Sah · Sushmita Bhatta

This study examines the effectiveness of digital advertising in Kathmandu Valley. Consumer purchase decision is selected as the dependent variable. Similarly, digital advertising, email marketing, social media marketing, mobile marketing and blog are selected as independent variables. The primary source of data is used...

economics and business social sciences
  • Nepal Journals Online (JOL)
  • DOI: 10.3126/njm.v11i2.68865
Ver ficha

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp