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Marketing analytics is defined as “the study of data and modelling tools used to address marketing resource and customer-related business decisions” (Iacobucci et al., 2019, p. 155). Digital marketing analytics include core elements such as marketing analytics value, marketing metrics, and big data. These elements of d...
Mochammad Syafiuddin Shobirin · Ach Saifullah · Nurul Indana · Syarifatul Mubariroh · y 1 más
Cupak Village, located in the Ngusikan District, Jombang Regency, has significant potential in local food production. However, the main challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in this area are limited market access and conventional marketing methods. This community service program is designed t...
With the advent of the information age, digital marketing models have begun to receive attention and to have applications in many industries. Although the digital marketing model has thus become a hot spot in the sales world, there is still not enough research on digital marketing. In order to optimize brand digital ma...
economics and businesssocial sciencesengineering and technology
ABSTRACT:Digital marketing has become a vital component in shaping consumer buying behavior, particularly in a rapidly developing country like India. This study aims to examine the impact of digital marketing on consumer purchasing decisions by analyzing the preferences, attitudes, and responses of consumers toward var...
The aim of the thesis was to clarify the know-how of digital marketing in destination marketing organizations, and to find out how destination marketing organizations utilized digital marketing at the moment when the thesis was executed, in which segments they had strengths and weaknesses and how these organizations wa...
matkailun alueorganisaatiomatkailufi=Matkailu|sv=Turism|en=Tourism|economics and business
ABSTRACT: Brands are using digital marketing techniques more frequently in today's digital-first industry in an effort to increase their visibility and cultivate enduring customer relationships. This study uses an explanatory and descriptive research methodology to examine how digital marketing affects brand recognitio...
This paper analyses the impact of various political, resource, economic, social, technological, competitive, organizational, and market aspects on the digital transformation of traditional automotive manufacturing companies. It also examines the marketing strategies General Motors (GM) and Volkswagen used in their digi...
In today’s fast-evolving digital economy, businesses of all sizes are prioritizing online visibility, customer engagement, and brand reputation. This shift has increased the demand for the Best Digital Marketing Services in Hyderabad, especially as companies compete to reach digitally savvy audiences. Hyderabad, being...
Background: Digital marketing is rapidly growing in India, driven by its large population of mobile users and social media enthusiasts. Indian businesses view digital marketing as an essential technique for their success. However, farmers in Haryana, like many other states across the country, are not fully utilizing it...
The article reveals digital marketing; analyses the sphere of security systems of the Republic of Sakha (Yakutia) and identifies the main problems in it. It is proposed to turn to digital marketing to enhance the promotion of enterprises in the B2B market. The author describes the preliminary results of the work throug...
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