Buscador de Tesis y publicaciones académicas

Estratégias de marketing digital em empresa do segmento gamer brasileiro: o caso Hoplon

Alef Muller Silva de Souza · Lúcia de Fátima Lúcio Gomes da Costa

A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digita...

Digital Based Marketing Literation for Family Based MSME’s

Nurul Hilmiyah · Aulia Keiko Hubbansyah · Yuli Ardianto · Safitri Siswono · y 4 más

Digital marketing is a strategy that utilizes technology and online media to introduce products to consumers. In the ever-evolving digital era, the use of technology-based marketing concepts is an opportunity for micro, small, and medium enterprises (MSMEs) to increase competitiveness and contribute to the economy. Soc...

"Transforming Digital Marketing: Key Trends and Strategies for Effective B2B/B2C Campaigns"

M. Rohit

Abstract The rapid evolution of digital marketing continues to reshape how businesses engage with their audiences, driven by innovations across social media, analytics, and omnichannel strategies. Social media platforms like Instagram, TikTok, and LinkedIn are evolving with unique trends that enable businesses to reach...

’Not Waving But Drowning’: Consumer Profiling in the Digital Age

Quinn, Lee · Patterson, Anthony

Pelatihan Digital Marketing Sebagai Upaya Peningkatan Pengetahuan Dan Keterampilan Guru Di SMP PGRI 3 Baturaja

null Suryanto Suryanto · null Haris Saputro · null Defi Pujianto · null Kadarsih Kadarsih · y 3 más

In the current era of digitalisation, digital marketing skills are crucial across various fields, especially in education. Teachers need to have knowledge and skills in digital marketing to support the promotion and branding of schools. SMP PGRI 3 Baturaja, a private school, faces competition in attracting new students...

The Tapi Media – Digital Growth & Marketing Solutions

Autoría no especificada

A professional overview of The Tapi Media, covering our digital marketing services, marketing strategy, creative capabilities, client portfolio, results, and upcoming initiatives. This presentation highlights our approach to building strong brand presence, creating high-value content, generating leads, and driving sust...

Digital Marketing Strategy

Amitabh Verma

The chapter on “Digital Marketing Strategy” provides a comprehensive guide for creating effective digital marketing roadmaps aligned with business objectives. It emphasizes the importance of clarity and precision in setting objectives, adopting the SMART framework (Specific, Measurable, Achievable, Relevant, Timebound)...

Integrating digital marketing for enhanced banking performance

Balouza Mohamad

This study aims to explore the correlation between digital marketing and banking performance in terms of customer relationships, innovation, retention, and financial perspectives. It assesses how the use of the digital elements should go beyond has more than the traditional marketing techniques to change to suit the cu...

Study of the features and prospects for the development of digital marketing in the energy trading sector

Yarantseva, Mariya

The article explores the features of digital marketing in the energy trading sector. The author identifies that energy trading is a specific area where marketing remains largely unexplored.It is established that the unique characteristics of energy trading are closely linked to the significant regulatory role of the st...

Pengembangan Digital Marketing untuk UMKM Kreatif dan Inovatif di Desa Sampiran Kecamatan Talun Kabupaten Cirebon

null Ade Johar Maturidi · null Yunita Indah Lestari · null Dina Fatimah Azzahra

Digital Marketing refers to a series of online marketing and product sales techniques used to advertise goods and services through various digital platforms. This requires the use of technology, digital channels and social media as a platform to reach audiences or targets, build brand awareness or brand image, and gene...