Buscador de Tesis y publicaciones académicas

Development of Digital Marketing in the World and in Ukraine

R. V. Ihnatenko

The article is aimed at studying the main problems and prospects for the development of digital marketing in the world and in Ukraine. The article defines the essence of the concept of digital marketing and analyzes the main areas of its application, such as: market segmentation, influence marketing, analysis of the be...

USING MODERN TECHNOLOGY TO IMPROVE MARKETING IN BUSINESS.

Zokirov, Ulugbek

integrated marketing communications (imc), communication strategy, digital technologies, customer engagement, atl, btl, crm, big data, artificial intelligence (ai), marketing 5.0, business process automation, advertising, public relations, sales promotion, interpersonal communication, organizational methods, legal tool...

Digital Marketing Intervention on Dynamic Finance and Feasibility Using Simulation: A Case Study

Endang Chumaidiyah · Melodiva Madao · Putri Maulani Fauzi

This paper aims to design a model that assesses the impact of digital marketing interventions on the finance and feasibility of Micro, Small, and Medium Enterprises (SMEs). The model developed in this study evaluates the most effective digital marketing alternatives to boost sales in line with the production capacity o...

Digital Marketing: Disruption, Expansion and its Impact on Businesses

Ritesh Dwivedi · Parth Nath

The research paper is about Digital marketing: disruption, expansion, and its impact on businesses. In this research paper I will discuss about the various types of digital marketing tools used by companies. I will take three tools of the digital marketing and how they help the companies to attract more audiences. I ha...

Research on the Dimensional Framework of Digital Marketing Content on Social Media: Coarse Grained and Fine Grained

Yang Liu 0158 · Jiaying Wang · Zhijie Zhao

As renowned marketing expert Seth Golding stated that the focus of marketing is no longer on the stuff you make, but on the story content you tell. Existing dimensional analyses of digital marketing content on social media are not agreed upon, and lack a universal content categories. Addressing the gap, the study coord...

Digital Marketing Role on Promotion of Towards Handloom Sarees in Chennai City

S Vanitha · C.B Senthilkumar · D Shenbagavalli

The study measures the promotional role played by digital marketing in enhancing the product reach of Handloom Sarees. Also, it evaluates the challenges faced by consumers of handloom sarees in adopting digital marketing. The study decided to conduct the research using the field survey approach, and the study was devel...

PELAPORAN KELAS Digital Marketing (MKM403/A) SEMESTER GENAP TAHUN AKADEMIK 2019/2020

Indriyanti, I. S. (Irma )

KELAS: Digital Marketing KODE: MKM403/A SKS: 3 PROGRAM STUDI: S1 MANAJEMEN SEMESTER: GENAP 2019/2020 DOSEN: Irma Satya Indriyanti, S.E., M.M. BUKTI KINERJA: DAFTAR HADIR MAHASISWA

Digital Marketing Plan. Case Company

Fomina, Nadezhda

This product-based thesis work describes the research and development of a digital marketing plan for a commissioned company. The company is a small-sized B2B (business to business) and B2C (business to consumer) interior design manufacturing brand in the market. The company has digital resources but has never had a ma...

Digital Marketing and Moderating Effect of Digital Skills on Smes' Success in an Emerging Market (Vietnam)

Ngo Giang Thy

Peran Literasi Keuangan dalam Memoderasi Hubungan Antara Modal Usaha dan Digital Marketing Terhadap Kinerja UMKM

null Budi Riyanti · null Hardi Utomo · null Rindu Ajeng Wiganingtyas

The Indonesian government has supported MSMEs through initiatives such as business loans, training, and digitalization programs to enhance competitiveness. However, many MSMEs still struggle to manage capital effectively and to utilize digital marketing technology due to low financial literacy and limited digital skill...