Buscador de Tesis y publicaciones académicas

The Influence of Digital Marketing, Influencer Marketing on Purchase Intention Through Consumer Attitude Mediation (Survey of Gen Z Users of Shopee Application in Sleman District)

Nanda Asmawati · Widhy Tri Astuti · Wisnalmawati Wisnalmawati

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia. This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee applic...

The Effect of Digital Marketing Transformation Trends on Consumers’ Purchase Intention in Textile Industry (B2C Business): The Moderating Role of Brand Awareness

null Danish Ahmed Siddiqui · null Fakhre Alam Siddiqui · null Syed Muhammad Zia UL Islam Rizvi

This study examines how trends in digital marketing transformation influence consumer purchase intentions within B2C textile businesses. The study's findings offer significant insights for decision-makers and managers, illustrating how digital marketing influences consumers' perceptions and purchase intentions. This an...

Influencers in Tourism Digital Marketing: A Comprehensive Literature Review

Iswanto, Dedy · Handriana, Tanti · Nazwin, Asfarony Hendra · S. Sangadji, Suwandi

Almost all business sectors in various developed and developing countries have realized the importance of transforming conventional marketing to digital marketing, the goal is to increase sales. Many marketing strategies can be applied to increase sales, including utilizing influencers in digital marketing. This study...

The Digital Frontier: Exploring the Impact of Digital Marketing on Libraries using Bibliometric Values

Mir, Shahid Maqbool · Haq, Aamirul · Bhat, Tajamul Ahmad · Lone, Yasir Rashid · y 1 más

AbstractPurpose: The current study is an attempt to quantify the global scientific literature on digital marketing in libraries. Further, the study analysed the research productivity in terms of growth and impact of digital marketing research in the context of library and information centres.Design/Methodology/Approach...

Sustainable Marketing in the Digital Age: A Systematic Review of the Latest Strategies and Tactics

Erni Widiastuti · Sukesi Sukesi · Sarsiti Sarsiti

This literature review describes the latest developments in the field of Sustainable Marketing in the Digital Age, focusing on a systematic review of the latest strategies and tactics used by companies in meeting the demands of consumers who are increasingly aware of environmental and social issues. In an ever-evolving...

Relationer inom digital makrnadsföring : Varför små företag kan ha nytta av micro-influencers

Miklos, Nemo · Rollof, Petter · Sporre, Gustav

Abstract Title: Relations within digital marketing – Why small businesses could benefit from micro- influencersAuthors: Nemo Miklos, Petter Rollof and Gustav SporreTutor: Carina Lejonkamp Examiner: Kaisa LundSubject: Bachelor thesis 15 credits. Business Administration III – Marketing. Business Administration and Econom...

Consumer purchasing intention and marketing data mining model in the digital economy

Yang Zhao

THE MAIN CONVENIENCE OF INTERNET MARKETING FROM TRADITIONAL MARKETING

KHURRAMOV ORTIKJON KAYUMOVICH · FAYZIEVA SAYYORA ANNAMURADOVNA

This article discusses the main convenience of internet marketing from traditional marketing. Internet marketing is a modern marketing using advanced information technologies. The Internet as a marketing communications channel is part of the so-called “new media”. In addition to the World Wide Web, digital television,...

Digital Marketing Implementation Plan for Kainuun Aalto

Ermakov, Denis

The purpose of the thesis was to create a digital marketing implementation plan for Kainuun Aalto. Aalto community college, a department of Kainuun Aalto Center of Expertise, was seeking to attract a new market segment: students that are studying in Kajaani and improve the Kainuun Aalto brand’s digital prescience throu...

"A Study On E-Commerce Growth Through Digital Marketing: Insights From Amazon."

Goshi Uthej · Prof. A. J. Praveen

This study examines the role of digital marketing in driving e-commerce growth, with a focus on Amazon as a leading global example. The objective of the study is to understand how online marketing strategies help e-commerce platforms attract customers, increase sales, and build long-term customer relationships. The res...