Buscador de Tesis y publicaciones académicas

Customers' acceptance of digital marketing techniques: the impact of search engine, e-mail, and social media marketing

Anber Mohammad · Mohammad Eldahamsheh · Hanan Almomani · Ali Al Quran · y 2 más

Technology Adoption Readiness as A Mediating Mechanism Between Omnichannel Strategy, Digital Competence and MSME Marketing Performance in Indonesia

Siska Ernawati Fatimah · Ratih Hurriyati · Soesanty Maulany

Background: The rapid development of digital technology has significantly transformed consumer purchasing behavior. Customers increasingly expect seamless experiences across both online and offline channels, creating new challenges for micro, small, and medium sized enterprises (MSMEs) in managing integrated marketing...

Marketing Strategy with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer marketing.

Yoesoep Edhie Rachmad

Yoesoep Edhie Rachmad's book, "Marketing Strategy with Social Media Marketing, Viral Marketing, Gimmick Marketing, and Influencer Marketing," published in 2024, provides a comprehensive guide to modern marketing techniques that leverage the power of digital platforms to reach and engage audiences effectively. This book...

Digital Decoding: Cross-Cultural Marketing Analytics

Murali Krishna Pasupuleti

Abstract: This chapter delves into the intricacies of "Digital Decoding: Cross-Cultural Marketing Analytics," highlighting the paramount importance of integrating cultural insights with digital marketing analytics to navigate the complexities of the global marketplace effectively. With the digital age ushering in unpre...

PELATIHAN PEMASARAN ONLINE UNTUK PRODUK PRODUK UNGGULAN BAGI PKK DAN KADER POSYANDU DI DESA KARYAMEKAR, GARUT, JAWA BARAT

null Ramadhani Hamzah · null Rina Nurhayati · Jalaludin Jalaludin · Enny Diah Astuti · y 1 más

Online marketing training for PKK (Family Welfare Movement) and Posyandu (Integrated Service Post) cadres' flagship products aims to increase sales and expand market reach through digital platforms such as social media and e-commerce. This training equips participants with basic digital marketing skills, business accou...

A Meta-Analysis Using Voyant Tools: Digital Transformation and Innovation of Coffee Marketing Management

Wa Ode Al Zarliani

Digital transformation has reshaped the marketing landscape across various sectors, including the coffee industry. Changes in consumer behavior, which increasingly rely on technology, have driven coffee businesses to adopt digital-based marketing strategies in order to remain competitive. This study aims to analyze inn...

Marketing Digital Importancia del marketing digital para la pequeña y mediana empresas como una oportunidad de ampliar la comercialización

Alemán Gómez, Emma Gabriela · Miranda Barboza, Maria Fernanda · González, Hachel Sarai

El objetivo de este seminario es dar a conocer la importancia, las distintas plataformas de redes sociales y las herramientas de marketing digital, específicamente en el ámbito de las pequeñas y medianas empresas, con el propósito fundamental de mantenerse vigentes y competir apropiadamente en el mercado y aumentar la...

Ψηφιακό μάρκετινγκ σε βιομηχανικό περιβάλλον: μία επεξηγηματική μελέτη

Autoría no especificada

Το παραδοσιακό marketing εξελίχθηκε με την ενσωμάτωση νέων εργαλείων. Οι επιχειρήσεις αναπτύσσονται πλέον κυρίως ηλεκτρονικά και κατά συνέπεια το marketing έχει προσαρμοστεί στα νέα δεδομένα, χρησιμοποιώντας νέα εργαλεία.Έτσι με την χρήση του Internet και των νέων τεχνολογιών στις στρατηγικές marketing δημιουργήθηκε ο...

DIGITAL INNOVATIONS IN AGRICULTURAL MARKETING: ORGANIZATIONAL AND ECONOMIC FOUNDATIONS OF INTEGRATION

Autoría no especificada

The presented scientific study explores the organizational and economic determinants of integrating digital technologies into the marketing strategies of enterprises within the agricultural sector. The urgency of this research is driven by the growing need to adapt agribusiness marketing activities to the realities of...

Examining the Digital Marketing Techniques Affect for The Purchase Intention- Raw Data.

Rizqiyah, Riza

The Data is about the Raw Answer from the respondents of the article with the title: Examining the Digital Marketing Techniques Affect for The Purchase Intention