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O presente trabalho foi realizado no âmbito do estágio curricular em marketing digital na ETI (Empowerment Through Integration), para a unidade curricular relatório de estágio do mestrado em Ciências da Comunicação, Marketing e Publicidade na Universidade Lusófona de Humanidades e Tecnologias. O relatório está dividido...
MESTRADO EM CIÊNCIAS DA COMUNICAÇÃO, MARKETING E PUBLICIDADECOMUNICAÇÃOPESSOAS COLETIVAS DE UTILIDADE PÚBLICARELATÓRIOS DE ESTÁGIO
With the rapid development of digital technology, the marketing environment for enterprises is changing at an ever-increasing speed and unpredictably; therefore, the old model of marketing can no longer meet the demand for real-time response. Based on the theory of dynamic capabilities, this paper will systematically s...
Olivia McDermott · Julien Swana Tansha · Anna Trubetskaya · Angelo Rosa · y 1 más
Purpose This research aims to enhance digital marketing processes by using design of experiments in safelist mailers and traffic exchange websites. Design/methodology/approach The research applies design of experiments to improve an online digital marketing website. Findings The findings show that design of experiments...
<p class="8Abstractcontent"><span lang="EN-US">Digital marketing is an activity of managing and implementing marketing using electronic media such as websites, emails, and other mobile media that aims to achieve marketing goals through the application of digital technology. Pentingsari Tourism Village is a village loca...
The purpose of this thesis is to create digital marketing plan for Cent-Listat Oy which is small B2B company that produces and sells panels and moldings. Topic was chosen after interest in the subject of the author of this thesis. Case company was chosen after author’s own interest in the field of interior design and b...
social mediamarketingdigital marketingDegree Programme in International Business
In our time especially with the fast spreading of technology and social media, many people spend a very long-time browsing web, YouTube, and social media, such times have been increased in the last two years, especially after the Corona epidemic, and the curfew. That’s why 2020 was a central year in enhancing the digit...
government digital serviceFine ArtsArchitecturedigital transformation
Yıldırım, Emre · Altunışık, Remzi · Doğancı, Doğa Ekrem · Mert, Kazım · y 10 más
Digital Ethics in Marketing critically examines the moral, social, and technological transformations that define marketing in the digital age. Integrating perspectives from marketing, law, psychology, and communication studies, this edited volume explores the ethical implications of data analytics, artificial intellige...
Marketing EthicsConsumer RightsResponsible Marketinghumanities and the arts
Rana Muhammad Shahid Yaqub · Noor Sehar Ali · Noman Ramzan · Muhammad Murad
The Marketers and residents of tourist places are facing tourism promotion-related challenges. The trends of digital marketing are stimulating traditional marketers for tourism promotion. Recently, the trend of digital media influencers has been getting considerable attention among marketing academicians and practition...
null Ayu Wandira · null Fadilatun Nufus · null Nur Kholisah · null Riki Gana Suyatna · y 1 más
Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Micro, Small and Medium Enterprises (MSMEs) business people to...
Sofia Dewi · Muhamad Fahmi Nugraha · Utami Aryanti · Nova Indrayana Yusman · y 2 más
Online sales have become a crucial strategy for MSMEs to enhance competitiveness and expand their market reach. One of the potential MSMEs in Cicalengka District, Bandung Regency, is Hijab Syamil, which specializes in the production and sale of hijabs. Despite the high quality of its products, Hijab Syamil still faces...
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