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Istiqomah Naziyah Farha · Evi Tri Utami · Hanisatul Umma · Fikri Alif Winata · y 6 más
This study examines the implementation of digital marketing for MSME products, especially snacks in Sidosari Village, Salaman Sub-district, Magelang District. This research uses a qualitative approach through interviews and observations with 15 MSME players. This study aims to identify barriers to the use of digital ma...
This study aims to examine the influence of influencer marketing, digital marketing, and brand image on consumer purchase intention on the Tokopedia e-commerce platform. A quantitative research method with a replication approach was conducted in Batam City, Riau Islands, involving 204 Tokopedia users as respondents. Da...
The rapid growth of digital technologies has transformed business operations, making digital marketing a critical driver of e-business performance, particularly in emerging economies. This study investigates the impact of four key digital marketing strategies, i.e. Search Engine Optimization (SEO), Social Media Marketi...
In the era of digitalization that continues to develop, marketing strategies have undergone significant changes that also affect the performance of Micro, Small, and Medium Enterprises (MSMEs). Digital marketing is present as a solution strategy to overcome conventional marketing challenges, especially in terms of cost...
HB Economic Theoryeconomics and businesssocial sciences
Theresia Antonia Widiastuti · Yenni M Djajalaksana
The use of digital marketing to market products in this modern era has flourished due to the COVID-19 Pandemic emergence. The interactive ability possessed by digital marketing in providing 2-way communication in real time is one of the attractive advantages for business owners. Toko Makmur is a brick-and-clicks store...
Digital marketing is recognized as one of the most critical competitive tools in the realm of commerce. The aim of this study was to investigate the effect of digital marketing on the performance of chain stores, with a particular emphasis on the mediating role of marketing capabilities. This research was conducted usi...
Skozi raziskovanje in pisanje diplomskega dela smo ugotovili, kako pomemben element je marketing, ki se pojavlja v vsaki celici poslovanja, da bi bil uspešen. Nova doba in novi mediji spreminjajo naše vsakodnevne prakse in tako je tudi na področju marketinga in lahko potrdimo, da tudi na področju nepremičnin. V diploms...
Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development, particularly in developing countries. However, many MSMEs still face challenges in marketing their products effectively, especially in the digital era. One of the strategies to overcome this challenge is through social media marke...
UMKM are one of the business sectors that have an important role in economic growth in Indonesia, technological developments and the Covid-19 pandemic have changed UMKM marketing which was originally done face-to-face to digital. Digital marketing is the main key in determining the success of an UMKM business. This stu...
economics and businesssocial sciences8. Economic growthdigital marketing
The purpose of this activity is to provide students and the Tanjung Sakti community with knowledge about the use of digital marketing as a marketing medium to increase superior products in the Bipang Tanjung Sakti area. Where the development of the world in the digital era is so fast and it is very important for studen...
4. Educationeconomics and businesssocial sciences16. Peace & justice
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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