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121.381 resultados para «marketing digital»

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Artículo 2025 Revisado por pares

PENERAPAN MEDIA SOSIAL UNTUK PENINGKATAN PEMASARAN PRODUK UMKM MAKANAN RINGAN

Istiqomah Naziyah Farha · Evi Tri Utami · Hanisatul Umma · Fikri Alif Winata · y 6 más

This study examines the implementation of digital marketing for MSME products, especially snacks in Sidosari Village, Salaman Sub-district, Magelang District. This research uses a qualitative approach through interviews and observations with 15 MSME players. This study aims to identify barriers to the use of digital ma...

media and communications social sciences
  • Lembaga Pendidikan dan Penelitian Manggala In...
  • DOI: 10.62335/sinergi.v2i2.930
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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Influencer Marketing, Digital Marketing, dan Brand Image Pada Minat Beli Konsumen Tokopedia

Pebrina Paska Yanti Tambunan · Hikmah Hikmah

This study aims to examine the influence of influencer marketing, digital marketing, and brand image on consumer purchase intention on the Tokopedia e-commerce platform. A quantitative research method with a replication approach was conducted in Batam City, Riau Islands, involving 204 Tokopedia users as respondents. Da...

economics and business social sciences
  • Komunitas Dosen Indonesia
  • DOI: 10.32877/eb.v7i2.1505
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Artículo 2026 Acceso abierto Revisado por pares

STRATEGIC INTEGRATION OF DIGITAL MARKETING PRACTICES AND E-BUSINESS PERFORMANCE IN EMERGING MARKETS

Rachna Jain · Shikha Sharma

The rapid growth of digital technologies has transformed business operations, making digital marketing a critical driver of e-business performance, particularly in emerging economies. This study investigates the impact of four key digital marketing strategies, i.e. Search Engine Optimization (SEO), Social Media Marketi...

economics and business social sciences
  • Technical University of Moldova
  • DOI: 10.52326/jss.utm.2026.9(1).06
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Tesis (sin nivel) 2025

THE INFLUENCE OF DIGITAL MARKETING AND MARKETPLACE ON THE REVENUE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN PADANG CITY IN 2025

Wafiq, Muhammad, Ihsan

In the era of digitalization that continues to develop, marketing strategies have undergone significant changes that also affect the performance of Micro, Small, and Medium Enterprises (MSMEs). Digital marketing is present as a solution strategy to overcome conventional marketing challenges, especially in terms of cost...

HB Economic Theory economics and business social sciences
  • Indonesia
  • English
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Artículo 2022 Acceso abierto Revisado por pares 2 citas

Implementasi dan Analisis Digital Marketing pada Toko Kebutuhan Bayi dan Anak

Theresia Antonia Widiastuti · Yenni M Djajalaksana

The use of digital marketing to market products in this modern era has flourished due to the COVID-19 Pandemic emergence. The interactive ability possessed by digital marketing in providing 2-way communication in real time is one of the attractive advantages for business owners. Toko Makmur is a brick-and-clicks store...

economics and business social sciences
  • Maranatha Christian University
  • DOI: 10.28932/jutisi.v8i1.4249
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Artículo 2024 Revisado por pares

Investigating the Impact of Digital Marketing on the Performance of Chain Stores with Emphasis on the Mediating Role of Marketing Capabilities

Alireza Nahirat Torfi

Digital marketing is recognized as one of the most critical competitive tools in the realm of commerce. The aim of this study was to investigate the effect of digital marketing on the performance of chain stores, with a particular emphasis on the mediating role of marketing capabilities. This research was conducted usi...

economics and business social sciences
  • KMAN Publication Incorporation
  • DOI: 10.61838/dtai.1.1.8
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Tesis de licenciatura 2021

Uporaba digitalnega marketinga pri trženju nepremičnin

Šuštaršič, Viktorija

Skozi raziskovanje in pisanje diplomskega dela smo ugotovili, kako pomemben element je marketing, ki se pojavlja v vsaki celici poslovanja, da bi bil uspešen. Nova doba in novi mediji spreminjajo naše vsakodnevne prakse in tako je tudi na področju marketinga in lahko potrdimo, da tudi na področju nepremičnin. V diploms...

tradicionalni marketing info:eu-repo/classification/udc/339.138:332.2(043.2) digitalni marketing tradicionalni marketing nepremičnin
  • V. Šuštaršič
  • Slovenian
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Artículo 2026 Acceso abierto

Empowering MSMEs Through Social Media Marketing Training as an Effort to Increase Self-Efficacy and Product Sales Performance

Bobby Reza · Ronald Parulian · Sri Sukartono

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in economic development, particularly in developing countries. However, many MSMEs still face challenges in marketing their products effectively, especially in the digital era. One of the strategies to overcome this challenge is through social media marke...

economics and business social sciences
  • Britain International for Academic Research P...
  • DOI: 10.5281/zenodo.18980457
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Artículo 2022 Acceso abierto Revisado por pares

Peran digital marketing pada UMKM di Kedai Kopi 272

Muhamad Ramadhan, Dimas · Permana Yusuf, Budi

UMKM are one of the business sectors that have an important role in economic growth in Indonesia, technological developments and the Covid-19 pandemic have changed UMKM marketing which was originally done face-to-face to digital. Digital marketing is the main key in determining the success of an UMKM business. This stu...

economics and business social sciences 8. Economic growth digital marketing
  • Faculty of Education and Teacher Training, Ja...
  • DOI: 10.22437/jpe.v17i2.18965
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Artículo 2022 Revisado por pares

PELATIHAN DIGITAL MARKETING UNTUK PENINGKATAN PROMOSI PRODUK UNGGULAN DAERAH BIPANG TANJUNG SAKTI

Alfis Arif · Ferry Putrawansyah · Desi Puspita

The purpose of this activity is to provide students and the Tanjung Sakti community with knowledge about the use of digital marketing as a marketing medium to increase superior products in the Bipang Tanjung Sakti area. Where the development of the world in the digital era is so fast and it is very important for studen...

4. Education economics and business social sciences 16. Peace & justice
  • LPPM STMIK Global Informatika MDP
  • DOI: 10.35957/fordicate.v2i1.3556
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