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Òscar Coromina · Alexei Tsinovoi · Anders Kristian Munk
Digital advertising is central to the business models and technological affordances of digital platforms, creating marketplaces for user attention. Despite the keen theoretical attention to the commodification of audiences in critical new media and data studies, there has been little exploration of how digital marketin...
media and communicationsDigital marketing9. Industry and infrastructuresocial sciences
The difference in farmers' perceptions of using digital marketing as a marketing strategy indicates that not all farmers share the same views, understanding, and readiness to adopt such technology. This study aims to analyze the perceptions of farmers who use and do not use digital marketing, and to examine the factors...
economics and businesssocial sciencesdigital marketingperception
Digital marketing has transformed business practices worldwide, including in Nepal, driven by the widespread adoption of the internet and smartphones. Over the past decade, Nepal’s digital landscape has evolved rapidly, marked by increased internet penetration, improved connectivity, and the growing use of digital paym...
With the development and popularity of the Internet, digital marketing has gradually become popular in various industries. Following the development of the times, the catering industry applies digital marketing as the main marketing method. Starbucks, as one of the major companies in the restaurant industry, has comple...
In the age of globalization, digital marketing is an essential strategy for companies in all business sectors. While the literature highlights the effectiveness of digital marketing in the Business-to-Consumer (B2C) market, its adoption and performance in Business-to-Business (B2B) markets require further research. Thi...
economics and businesssocial sciencesinternationalization strategydigital marketing
Abstract Virtual reality technology has brought a new round of information technology revolution for marketing due to its dual potential in marketing efficiency and experience. After combing the applications of the combination of digital marketing and virtual reality technology, this paper takes a store’s VR marketing...
media and communicationseconomics and businesssocial sciences
The objective of the paper was to find out the impact of the digital marketing in business Performances on online Food marketing Company namely Jumia Food Tanzania Limited and Mobile telecommunication company namely, Vodacom Tanzania Limited in Dar es Salaam. The nature of this study was descriptive as the research des...
Yesi Ika Sundari · Anggy Lia Milfa Sari · Wais Al Qorni · Sativa Wening Setianingrum · y 1 más
Micro, Small, and Medium Enterprises (MSMEs) support the national and regional economy. In this digital era, the knowledge and expertise of Micro, Small, and Medium Enterprises (MSMEs) in the regions regarding technological developments and the application of digitalization in marketing strategies for a business are st...
Andy Rachman · Abu Muna Almaududi Ausat · Syamsu Rijal
Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this...
This study aims to analyze the utilization of digital marketing in increasing sales at the micro, small, and medium enterprise (UMKM) Pempek Minah Tanggo Rajo Cindo, located in 7 Ulu, Palembang City. The research employs a field research method with a descriptive qualitative approach. Data was collected through intervi...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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