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This study aims to analyze and design a marketing strategy training program to improve the performance of marketing personnel at Titan (Home) WiFi as an internet service provider. In the increasingly competitive digital era, effective marketing strategies are essential to enhance customer acquisition, retention, and ov...
The article examines the theoretical and methodological foundations of enterprise marketing management in the context of digitalization. The critical importance of digital marketing transformation for ensuring enterprise competitiveness in the modern business environment has been substantiated. A comparative analysis o...
The purpose of the study was to explore how digital marketing supports the growth of small creative businesses in Finland, with a particular focus on immigrant entrepreneurship. The case company, Soul Space by Jay Art Studio, provides the context for the study to explore successful digital marketing strategies for crea...
Bachelor's Degree Programme in International Businessimmigrantssocial mediaeconomics and business
Rice marketing, largely, is still traditional, wherein farmers sell their products to traders, who then sell them to consumers. On the other hand, the use of digital media is fast developing in society currently. It is also growing in rice marketing. Digital media can be utilized by farmers to shift from traditional ma...
This article examines the interconnected nature of digital marketing strategies, encompassing search engine optimization, content marketing, social media marketing, email marketing, influencer marketing, paid advertising, and data analysis and the performance of small and medium enterprises (SMEs) in Tanzania which enc...
Digital marketing strategiesPLS-SEMHF5001-6182Dynamic environment
Abstract- This is a study to discuss how the digital marketing influences the consumer behavior in India, with the example of one of the mid-sized companies, which takes digital strategies seriously — The Marksports. Since digital marketing changes the pattern in which brands communicate with consumers via personalized...
Modern way of living evolves constantly around technology. Technological advancement affects our purchasing behaviour. Therefore, business strategy is also changing accordingly. A smart integration of marketing strategy came to light which blended traditional and digital marketing together to maximise sales. In time, d...
Digital marketingeconomics and businesssocial sciencesInternational Business
Digital marketing has become part of our everyday life with the emergence of the digital age. This paper presents terms related to digital marketing and enterprise. Attention shall be paid to the digital age, which is the period in which digital communication is designed. The paper then deals with the term of enterpris...
InternetSOCIAL SCIENCES. Interdisciplinary Social Sciences.convergenceDRUŠTVENE ZNANOSTI. Interdisciplinarne društvene znanosti
This paper investigates the relationship between entrepreneurial orientation (EO) and marketing performance (MP) in small and medium-sized enterprises (SMEs) in Oman, with specific focus on the mediating roles of digital marketing capabilities (DMC) and digital marketing implementation (DMI). Although there has been ev...
Marketing plays enormous role in every competitive business, every day of its operation. The economic crisis and world pandemic situation we are facing nowadays have strengthened its impact on companies, customers and sales. Furthermore, it became a desperate need for survival for the businesses, no matter how big or s...
Economics and businesssocial sciences12. Responsible consumption
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