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Asus, as the world's leading manufacturer of computer motherboards and laptops, its subsidiary brand ROG has faced the challenge of declining profit growth in recent years. In today's world, digital marketing is already the key to growth. ROG has shown different digital marketing strategies in different regions. This a...
A Figura representa as confluências entre o Marketing Digital e Marketing Científico Digital no contexto ASEO, onde elementos de marketing digital convergem aos elementos de marketing científico, por caminhos que se entrelaçam em estratégias e ações específicas, perfazendo-se em caminhos possíveis no processo construti...
ASEOsocial sciencesdigital marketingother social sciences
Pavlo Fisunenko · Viktor Podriez · Vitalii Spyrydonenkov
The article highlights the current issues of implementing the developer’s digital marketing strategy in modern conditions. It is established that development is a complex activity related to the development and implementation of investment projects in the real estate sector, the effectiveness of which is significantly...
other engineering and technologiesengineering and technology
The role of digital marketing in creating consumer behavior
Hunjet, Anica · Keček, Damira · Vuković, Dijana
Modern business, driven by rapid technological progress and the increasing use of digital media, is experiencing significant changes in the way marketing activities are carried out and how they affect consumers. Digital marketing is becoming a key strategy that businesses use to attract, engage, and influence consumers...
economics and businesssocial sciencesdigital marketingtraditional marketing
The article describes the theoretical principles of digital marketing as a specific form of classical marketing in a changing technological basis of production and the information society. Substantiated that digital marketing has enriched Internet marketing capabilities of mobile communication. It is shown that digital...
соціальні мережіmedia and communicationsEconomics as a scienceHF5001-6182
Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Digital Marketing dan promosi terhadap keputusan pembelian produk Ades di Kota Batam. Dalam era digital yang terus berkembang menunjukkan bahwa Digital Marketing dan promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian,...
Over recent decades, digital innovations in product creation, communication, and marketing have gained significant attention in research and decision-making across businesses of various scales. Technological advancements have greatly influenced corporate marketing strategies, consumer purchasing behav-ior, and market s...
De Paulis, Giammaria · Ciccarelli, Andrea · Salutari, Raffaele · Planamente, Beatrice · y 1 más
Street Food & Digital Marketing si presenta come un manuale operativo imprescindibile per ogni street fooder che ambisca a trasformare la propria passione in un business di successo nell'era digitale. Il volume si focalizza sulle esigenze degli operatori di street food proponendo esempi concreti, un'analisi approfondit...
This study examines the importance of using digital channels in increasing marketing and customer loyalty by addressing digital marketing and customer experience strategies. The rapid development of the digital age obliges businesses to focus on digital marketing methods and develop strategies to improve customer exper...
Digital marketing has revolutionized the way businesses interact with customers, providing a platformfor personalized, real-time engagement and driving business growth. This paper explores the concept of digitalmarketing, its importance, and its various channels, including search engine optimization (SEO), pay-perclick...
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