Buscador de Tesis y publicaciones académicas

The role of digital marketing: a perspective from Porto hotels’ managers

Leite, Rita Abreu · Azevedo, António Joaquim Araújo de

The role of internet in the purchasing behavior of tourists led to a modification in marketing plans that became increasingly digital. This study aims to identify how managers of the hospitality industry use digital marketing, as a marketing tool. This study adopted a qualitative methodology comprising: a) the analysis...

Bibliometric Analysis of Green Marketing Trends and The Utilization of Artificial Intelligence in Digital Content Creation for Sustainable Digital Marketing in Indonesia

Naura, Kamila · Putri Syahira

The Impact of Digital Content Marketing on the Performance of Five-star Hotels in India

Dr. Sujeet Kumar Pathak - · Rahul kumar -

This research investigates the influence of digital content marketing on the performance of five-star hotels in India. Recognizing the evolving landscape where traditional hospitality values intersect with digital technology, the study aims to assess the role of digital content marketing in shaping consumer perceptions...

The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector

null Lilis Jayanti · Annisa Maharani Bella Pratiwi · Dita Aulia Rahma · Fernanda Kayisa Putri · y 2 más

The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and...

PENERAPAN EDUTECH MELALUI DIGITAL MARKETING PADA SANTRI DI PESANTREN SIROJUL HUDA

Lina Aryani · Nurhafifah Matondang · Sufyati Sufyati

The large role of MSMEs in the growth of the Indonesian economy. The results of products that have been produced are better known to the public, so it is necessary to immediately carry out marketing, both conventional marketing and digital marketing. Digital marketing is a promotional activity for a brand or product us...

Implementation of Digital Marketing Technology and Product Quality Improvement Training for Palm Sugar Entrepreneurs In Makasili Village

Tirsa Julianti Saruan · null Anggela A. Adam

Digital marketing is an effective and efficient strategy in the marketing process and attracts consumers to get to know the products and services offered. Makasili Village is a village where one of the livelihoods is palm sugar entrepreneurs, the community makes palm sugar as a source of income, but the income from sel...

Impact Assessment of Digital Marketing Tools Application in Rural Homestays: A Case Study of Kullu District

Ritika Singh · Manohar Sajnani · Pawan Gupta

Homestay tourism is predominantly dependent on marketing. Conventionally, promotion of rural homestays has been done through word of mouth; though with technology advancements, homestay entrepreneurs are using various forms of digital marketing tools for business growth and development. This paper aims to examine the b...

Pengabdian Masyarakat Pada UMKM Toko Baju Tulipfits.Id Dalam Mengimplementasikan Teknologi Platform Shopee

Kiemas Kurniawan · Yun Fitriano · Abdul Rahman · Zoniarti Zoniarti · y 1 más

This socialization aims to describe the community service process carried out at the Tulipfits.id Clothing Shop MSME in implementing Shopee marketplace technology. A qualitative approach is used to explore the challenges and opportunities faced by MSMEs in the adoption of this technology. The development of information...

Driving value in digital marketing: Navigating from applied machine learning to applied artificial intelligence

Vidya Subramanian

Today’s digital marketing analysts must navigate evolving regulations, stringent privacy policies, an assortment of tools, a fragmented technical landscape and the rapidly evolving fields of machine learning (ML) and artificial intelligence (AI). This paper addresses these challenges by proposing a comprehensive framew...

PLANEJAMENTO ESTRATÉGICO EM MARKETING DIGITAL

Alex Fernando Kvitschal

O marketing digital passou a ser uma necessidade nas organizações. A cada dia cresce o número de usuários de tablets e smartphones conectados à internet através dos mais diversos aplicativos, formando um novo perfil de acesso e interação junto a consumidores e público em geral. A prática do marketing adaptou as moderna...