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Entering the era of marketing 4.0, marketing methods have shifted or transformed from traditional/conventional ways (offline) to electronic or digital ways (online), namely marketing methods using digital devices, namely websites and social media. This concept has begun to be applied by Aqiqah and food catering busines...
Technological developments in this day and age are growing very rapidly, this affects small and medium enterprises (SMEs), because inevitably small and medium enterprises (SMEs) must follow the developments of the times otherwise they will be left behind. SMEs as one type of business that plays an important role in inc...
economics and businesssocial sciences8. Economic growth
A marketing study is not complete without studying the buyer’s behavior. With more people moving to the digital platform for day to day purposes, digital marketing is gaining momentum like never before. Hence this study aims to study the effect of digital marketing on Exploratory Buying Behavior Tendencies (EBBT) of th...
5. Gender equality9. Industry and infrastructureeconomics and businesssocial sciences
Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership between two firms for the purpose of exchanging products and serv...
MetaverseArtificial Intelligence9. Industry and infrastructureeconomics and business
This paper researches into the changing scenery of digital marketing and its importance in the current technological age of business. In the era of internet penetration, social media, and mobile technologies digital marketing is a strategy that businesses cannot do without, in their attempt to connect well with their t...
The aim and purpose of this thesis is to discover how digital marketing can enhance the overall marketing performance of a business, Kytäjä Golf Oy. The objectives were to create a situational analysis and determine where Kytäjä Golf stands in terms of digital marketing activities, create a competitive analysis compari...
Marketingeconomics and businesssocial sciencesdigital marketing
In today's extremely competitive business environment, digital marketing has evolved into an essential component that must be present for an online retailer to achieve success and sustain development. The purpose of this research is to investigate successful digital marketing methods for online retailers, with a partic...
Digital marketing, Online, Merchants, Strategies, Businesseconomics and businesssocial sciences12. Responsible consumption
Unlock your potential and build a successful career with our comprehensive Digital Marketing Training Program. Designed for beginners, working professionals, and entrepreneurs alike, this course covers all the essential aspects of digital marketing — from SEO, Social Media Marketing, Google Ads, and Content Marketing t...
John Kwame Akuma · Derrick Nukunu Akude · Emmanuel Addai Kwaning · Isaac Kwame Amoah-Ahinful
This paper investigated the relationship between digital marketing investment and the sustainability performance of manufacturing firms in emerging markets. The survey utilized a self-administered questionnaire approach, gathering a total of 287 completed responses for data analysis utilizing Smart PLS-SEM (version 4...
This eBook will outline the key digital drivers in marketing management through creative methods such as videos and offer you personal recommendations. Even if you have no experience in digital marketing, you'll be able to understand as it is essentially the content covered in a digital marketing management module deli...
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