Buscador de Tesis y publicaciones académicas

Digital marketing in the Irish construction industry

Kelly, Michael

The Irish construction industry has long been recognised as one of the main driving forces behind the Irish economy. The modern construction business is challenged with competing in this sometimes harsh, fragmented sector. The Irish construction industry adopts more traditional business approaches, therefore is often v...

Utilizing Big Data in digital marketing strategies for the energy sector

Al-Ababneh Hassan Ali

The main goal of the study is the constructive formalization of the main aspects of big data in digital marketing of companies in the energy sector. With the help of constructive analysis, criticism and scientific generalization, the essence of the concept of “big data” is argued, the key characteristics, types and tas...

A influência do Marketing no mundo empresarial: o caso da Dice

Cardoso, Tiago

Neste estudo de caso, a análise da Dice visa compreender a relevância do Marketing Digital no contexto de negócios empresariais. A Dice, uma agência especializada em Marketing, dedica-se a auxiliar outras empresas nesse campo. Este estudo envolveu uma avaliação abrangente do estado atual da agência, incluindo o seu pro...

UAB „AGAPICS“ skaitmeninio marketingo vertinimas

Vaitiekūnas, Paulius

Tyrimo problema. Pastaraisiais metais vis didesnė žmonių gyvenimo dalis yra perkeliama į internetą. Internetu žmonės bendrauja, ieško informacijos. Pastaraisiais metais sparčiai populiarėja internetinė prekyba, kuri suteikia žmogui galimybė patogiai, neišeinant iš namų apsipirkti. Galima teigti, kad interneto dėka keič...

Exploring the Impact of Digital Marketing on Customer Experience: The moderating Role of E-Service Quality an Empirical Study of the Hospitality Industry in KSA

Eman Abdel hameed Hasnin

The study analyzes the influence of digital marketing on customer experience in the hospitality sector, with the moderating role of e-service quality. As hotels increasingly rely on digital tools, it becomes essential to understand how these tools shape guest perceptions and service outcomes. Digital marketing is conce...

Harnessing Big Data Processing in Computer Networks for Digital Marketing Entrepreneurship

Oybek Eshbayev · Laylo Yakhshiboeva

This research investigates the integration of big data processing in computer networks for digital marketing entrepreneurship to optimize marketing strategies and drive business growth. By analyzing current digital marketing practices, we identify key challenges faced by entrepreneurs. Through examining successful case...

Utilization of Artificial Intelligence in the Digital Marketing Industry

Minh Tung Tran · Ree Chan Ho

This study explores the impact of artificial intelligence (AI) on digital marketing processes and outcomes. The research demonstrates that AI plays a vital role in tailoring ads and experiences, improving customer engagement through chatbots and dynamic content, and utilizing automation for data-driven decision-making....

The Evolving Landscape of Digital Marketing: Job Outlook and Future Trends

Pushpendra Khandelwal

Implementasi Manajemen Pemasaran Digital dalam Rangka Optimalisasi Bisnis Digital Berbasis Komunitas pada Generasi Muda di Kota Jayapura

null Indra Eka Wardana Toii · null Xenia Irene Sandy Landjang · null Yuni Riskita Mangopo · null Lisa Gresti Sella Damanik · y 1 más

This community service program aims to implement digital marketing management strategies to optimize community based digital businesses among young generations in Jayapura City. The rapid development of digital technology has created significant opportunities for youth to develop digital businesses. however, limitation...

PENTINGNYA DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA PENJUALAN MARINE EQUIPMENT DI SIDOARJO

Autoría no especificada

The decline in sales over the past five years has affected the company's revenue, particularly in the marine equipment sales sector in Sidoarjo. With the development of digital technology, the company utilizes digital marketing to increase competitiveness and brand awareness, which is believed to influence consumer pur...