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This study aims to identify and synthesize the determinants of digital marketing success in Small and Medium Enterprises (SMEs) using a Systematic Literature Review (SLR) approach. The review followed PRISMA guidelines and analyzed articles retrieved from Scopus, Web of Science, Google Scholar, and Garuda databases pub...
Magdalena Kuštelarga · Iva Gragurec · Katarina Tomičić-Pupek
With the development of technologies contributing to the fourth industrial revolution, companies increasingly rely on implementing these technologies to maintain a competitive advantage. Technologies such as artificial intelligence, big data analytics, Internet of Things, augmented and virtual reality, and voice search...
digital technologiestechnological innovationscontent analysisdigital marketing
The purpose of this study was to determine the effect of Digital Marketing, on Sales products and determine the effect of Digital Marketing with ease of Pandemic Covid-19 as a moderating variable on Sales Products in small and micro scale enterprises in Kota Besi with the ease of Pandemic Covid-19 as a moderating varia...
economics and businesssocial sciences3. Good health
The rapid growth of internet users increases digital market opportunities. However, few MSEs utilize the internet for marketing purposes. This study analyzes the factors influencing business actors' decisions to implement digital marketing in Micro and Small Enterprises (MSEs) in the food sector and its impact on busin...
Ahmed Galal Selim Ismail · Salwa Mohamed Mohamed Bakheet · Kamal Abdelgaber Mahran · Ahmed F A Mohammed
The primary objective of this study was to determine the role of digital marketing strategy in increasing tourism companies’ services regarding active sports tourism. Data was collected through 307 questionnaires filled out by managers and employees in the Hail region of the Kingdom of Saudi Arabia. The results showed...
Eugene Loo Zhi Le · Mutia Anggeraini Binti Khalid · Rahilah Binti Ahmad
This research project aims to investigate the acceptance of digital marketing among consumers in Kuala Lumpur. By examining the digital marketing landscape and its impact on consumer behaviour, this study seeks to uncover the factors that influence consumers' attitudes and behaviours towards digital marketing strategie...
null Sathish A.S. · null Prakash M. · null V. Shanthan. Kumar · null Mahesh Pavan Sathavalli
The Indian market is moving more quickly than ever now. The internet is a channel for marketers to communicate with customers. People in India increasingly spend more time online daily, browsing the internet and using social media like Facebook, WhatsApp, and other sites. Thus, rather than focusing on conventional mark...
Naufhal Nabhan · Suheri Harahap · Muhammad Faishal
This article discusses how to apply digital marketing as a marketing communication for Happy Storiesphotography services to consumers in Medan. Happy Storiesis a vendor that offers complete photo products and services. Happy Storiesutilizes Instagram as a medium to market its products and services. This article uses de...
Fuerte Developers is a dynamic digital solutions company dedicated to helping businesses grow and thrive in the online world. We specialize in comprehensive Performance Marketing, Social Media Marketing, and Digital Marketing strategies designed to maximize your brand's reach and generate quality leads.Our expert team...
Digital Marketing ServicesPerformance MarketingApplication DevelopmentLead Generation Solutions
This Thesis examines the digital marketing metrics utilised by B2B companies across the REAN model (Reach, Engage, Activate, Nurture) stages. The primary goal was to identify which metrics are prioritised at each stage and how they are applied in practice. A quantitative research approach was used, employing an online...
economics and businesssocial sciencesBusiness Managementmarketing
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